Indeed - it's a fascinating and interesting comparison, but there are some major, as you pointed out inaccuracies in the piece.
There are things that each sport is doing well and right and there are things that each sport is doing wrong!
Cycling, is more professional at that high level. Triathlon, still has the feel of amateur-hour even at some of the biggest races and events in the sport.
Cycling on the other hand, has done a poor job of consolidating much of it's data, and also that many people ride, often a lot and at a serious level, but they never enter an event - thus are somewhat invisible, and unaccountable. Whereas in triathlon, it's a rare person that swims/bikes/runs, for the hell of it. It's an event/race oriented sport. That offers, an opportunity in these days of big data to capture the data and information of almost all the participants regularly when they enter races/events - the WTC, who is the biggest race/event series in the world, is sitting on a mountain of participant data! One would think that would be of some value!
However, as noted, Ironman does not have a title sponsor - since Ford left in North America a number of years ago, there has been no sponsor at that level. Cycling, perhaps because of the possible TV exposure opportunities does pull in and attract a range of non-endemic sponsors. But as noted in the article - the business of the teams and the events, after the Tour de France, and a few other events is non-sustainable.
Steve Fleck @stevefleck | Blog