Why?

Seems like everybody is liking FLO wheels now a days. I'll be giving them a shot in about a month or two. Good luck!

Do you have a power meter yet?

Have you thought of using Aero mid-profile wheels for both Tri & Road purposes?
Roval Rapide S45, Zipp 30, or Cosmic Carbone and most don't cost more than Fulcrum Zero.

---

Formerly known SCENERYNW

Mate has the racing zeros which seem quite nice and are in my price range.

Crap aero, expensive, not very light, and needlessly proprietary. Otherwise fine.

A custom build with White Industries hubs, CX-Rays, and Pacenti SL23s would beat it in all the categories above.

Why not?
Have a PM
Have a Tri bike with aero wheels
Have a sound roadie (R3) and upgrading the wheels is a common improvement. Light, robust (I'm 200ish lb), stiff, aero not so important obviously. People upgrade stuff for both functional reasons as well as just for enjoyment.

Fulcrum Racing Zero on my roadie as well, a great wheelset, but other than there won't be a great improvement on what you're currently on, but yes they are lighter and the carbon shell hubs look schmick, so why not.
otherwise maybe look at a 30mm semi aero lightweight wheelset, say a Shimano D/A C35.

As others have suggested, I'd go deeper/more aero/better bang for the buck.

rruffs suggestion is a good one.

I'm going to buck the trend and say go with something light that looks cool. I picked up some Enve 1.45 clinchers on Chris King hubs for $900.

Old V-style that's not the most aero, but they look great and they are pretty light. And they get me excited to jump on the roadie!

---

/kj

http://kjmcawesome.tumblr.com/

That seems to be a pretty good buy for Enve (I have the 6.7 on my Tri bike).