Why is there not a Team Gerlach? Andy Potts, Chris McDonald and AJ Baucco have fielded teams in recent years.
You could offer special deals to your team members to the sponsors already listed in your signature. As you develop a brand more potential sponsors can come on board which would benefit you as an athlete.
Based on the content of your blog and posts here you could make your niche be a group that thinks outside of the box and finds some creative solutions. This could potentially open doors with supporters who aren't currently in the multisport market but could benefit from getting involved. Just some food for thought...
I would consider running it with Kiley ;)
Being serious, the main reason I haven't done teams in the past is I don't like pushing things I don't believe in. Being locked in that contract where you sign "I will not say anything that is even ever so slightly disparaging about XYZ its products, services, etc" simply doesn't work for my ethos. That doesn't mean bashing them, but when I get a warning for this post
and I am asked to take it down from a sponsorship manager that pisses me off. I test things for my own curiosity and am searching for my own free speed and frankly companies should like that I actually test other things than just their products. It gives me a foundation to provide better feedback and it also gives me that niche you describe.
I do recognize how important the team culture and structure is and how everyday it is more and more important. Thinking about that ProFundMe, it is crazy that she thinks she has something to offer in triathlon. We are a me-me-me sport and professionals have very little influence, nor in this particular sport do you have the time to go full bore on sponsorship when these team essentially have someone working more or less full time on it. It is simply about efficiency at some point. Individual athletes are the mom-and-pop shops, while the teams are the Amazon's of the world.
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