On June 30, 2014, Chris Weber picked up his cell phone while driving in Rock County to make a bank transaction. His choice led to the crash that killed Andrea Boeve, a mother of two who was bicycling with her young daughters in Rock County at the time.

The PSA video includes interviews with Andrea’s husband Matt and Chris Weber.

https://www.youtube.com/...?v=mKKw-Q1M80o#t=184