It's no different than Trek, Cervelo, Specialized, Felt, and probably every other bike manufacturer on the planet. The support is for the initial owner.
Uhh, you know that is not true, right? You are almost completely wrong, in fact.
In what regard am I wrong?
I get that Trek, Cervelo, Specialized, Felt and other bike bike manufacturers don't have different pricing for original customers vs not original customers for their products but they also don't sell bikes direct like Dimond does.
Tell me what kind of support the second owner is going to get from Trek, Cervelo, Specialized, or Felt should there be an issue with the bike? I stand by my statement that you won't get much support from any of them if you're not the original owner. There are rights and privileges extended to the original owner that do not extend to subsequent owners. For example, none of those manufacturers has a transferable warranty.
Oceanside 70.3, Oceanside, CA, April 7th | Ironman Texas, The Woodlands, TX, April 28th | Finland 70.3, Lahti, Finland, June 30th | Jonkoping 70.3, Jonkoping, Sweden, July 8th | Waco 70.3, Waco, TX, October 28th
Gear: Dimond Bikes | Desoto Sport | Hoka One One