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Oakley Launches US$500 Road Helmet
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US$500 for a road helmet from Oakley. I think this is the most over priced piece of styrofoam I've seen. Even more than the ones UK Postal use.

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Despite keeping the launch completely quiet until today, Oakley have been busy behind the scenes with Team Dimension Data already signed up to wear the helmets in 2018. US prices will be $180 for the ARO 3, $250 for the ARO 5 and $500 for the ARO 7. They're expected to go on sale in February 2018.

http://road.cc/...oad-helmets-eurobike
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Re: Oakley Launches US$500 Road Helmet [Hybridlete] [ In reply to ]
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HAHA!

Oh wait they are serious? Let me laugh even harder.
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Re: Oakley Launches US$500 Road Helmet [Hybridlete] [ In reply to ]
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Looks like you have not seen too many aero helmet prices lately.
$500 for a aero helmet with 2 Oakley lenses is right around other top aero helmet prices. The question is how aero it is.
Tiago
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Re: Oakley Launches US$500 Road Helmet [Hybridlete] [ In reply to ]
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Re: Oakley Launches US$500 Road Helmet [BrzilianTri] [ In reply to ]
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BrzilianTri wrote:
Looks like you have not seen too many aero helmet prices lately.
$500 for a aero helmet with 2 Oakley lenses is right around other top aero helmet prices. The question is how aero it is.
Tiago

But it's a $10 piece of coffee cup foam.
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Re: Oakley Launches US$500 Road Helmet [Hybridlete] [ In reply to ]
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Price seems comparable to similar helmets--admittedly absurd but not out of line when compared to competitors
Last edited by: DFW_Tri: Aug 30, 17 19:46
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Re: Oakley Launches US$500 Road Helmet [Hybridlete] [ In reply to ]
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hope some of the powers that be get to test the ARO 7 lid to see how it stacks up. Its very much a rounded helmet with no tail whatsoever. The optics will no doubt be brilliant, but it would want to test well for 500 clams.

the ARO 5 just looks like the met manta and evade had a shag and thats what they gave birth too
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Re: Oakley Launches US$500 Road Helmet [Hybridlete] [ In reply to ]
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Do a price check on Oakley Medusa's or Over the Top's...

now that's absurd.

(i know... it's collectible)

My Blog - http://leegoocrap.blogspot.com
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Re: Oakley Launches US$500 Road Helmet [Hybridlete] [ In reply to ]
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The funniest or saddest part of this is that I witnessed a couple years ago at Interbike Outdoor Expo how someone from Kask asked representatives from Oakley what it would take for them to develop a lens for their helmets. The high up Oakley marketing guy said it would be very expensive and I believe "$1,000,000 was quoted" in terms of what they have in the development of each lens.
Last edited by: Herbert: Aug 31, 17 9:09
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Re: Oakley Launches US$500 Road Helmet [Herbert] [ In reply to ]
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The high up Oakley marketing guy said it would be very expensive and I believe "$1,000,000 was quoted" in terms of what they have in the development of each lens.

Yeah because marketing guys have never been known to exaggerate a little :)

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