Canada's largest daily, The Toronto Star, featured an article on Lionel Sanders' second place finish in Kona. Great! Funny enough, the story was published under the Amateur Sports section. At first I was a bit pissy because Kona was an epic race among the best in the world and they're comparing it to Ultimate Frisbee or archery but on reflection the sport does probably have a ways to go in the social collective. This is what happens when you live in a country or on a continent that is dominated by Pro Team sports. Any and all endurance sports are shunted to the neither regions of the newspaper.
When Peter Reid won The IRONMAN World Championships it was often just the results in the results/standings section of the paper.
The other thing that has never helped IRONMAN Hawaii is timing and location. Because the race happens on Saturday in Hawaii, it will not make the press deadline for Sunday papers. So it get's pushed to Monday, and what dominates sports news in North America on Sundays and sports coverage on Mondays - NFL Football! And of course, it's old news by then anyway!
The only time that stuff like this changes, is for the Olympic Games - that's why having triathlon in the Olympics was such a big deal. When Simon Whitfield won that first men's Olympic Gold medal, it was not just sports news in Canada it was news-news. It was the lead story on TV news-casts that night and front page news on papers the next day!!
Steve Fleck @stevefleck | Blog