Michael,
I have used your product for over 3years, it is great, from IM to casual bike ride it is the best product I have used.
Why not get an Infinit mobile...an RV or similar that you hire someone to drive to the race site and just park it close to the race.
Then hire a few good looking guys/girls to drum up some enthusiasm and direct people to the Infinit-mobile.
Or just rent a truck when you arrive @ the race site, hang some banners off it and do the same thing.
Give away bottles labeled with Infinit on it hoping people use them/carry them into the race area.
Consider sponsoring high level racers to wear and use Infinit gear so you get race day attention
A bunch of helium balloons with Infinit on them 30-40 feet over your truck will get attention
Day before race have an event at a local exclusive location that is a draw and secures attention for you...maybe a tricycle race at a winery or an egg carrying relay contest at a local restaurant or park where you capture attention.
Have every hotel in the area give away one of your single serving samples to racers...only one hotel is likely the 'official' hotel so there are lots of options
Best legs contest for cash and Infinit
The Infinit Karaoke party...
Andrew
C'mon legs run faster!
Being fast on a crappy bike is cool
Fueled by Guinness, Tuborg, Anchor Steam and Creemore Springs
I have used your product for over 3years, it is great, from IM to casual bike ride it is the best product I have used.
Why not get an Infinit mobile...an RV or similar that you hire someone to drive to the race site and just park it close to the race.
Then hire a few good looking guys/girls to drum up some enthusiasm and direct people to the Infinit-mobile.
Or just rent a truck when you arrive @ the race site, hang some banners off it and do the same thing.
Give away bottles labeled with Infinit on it hoping people use them/carry them into the race area.
Consider sponsoring high level racers to wear and use Infinit gear so you get race day attention
A bunch of helium balloons with Infinit on them 30-40 feet over your truck will get attention
Day before race have an event at a local exclusive location that is a draw and secures attention for you...maybe a tricycle race at a winery or an egg carrying relay contest at a local restaurant or park where you capture attention.
Have every hotel in the area give away one of your single serving samples to racers...only one hotel is likely the 'official' hotel so there are lots of options
Best legs contest for cash and Infinit
The Infinit Karaoke party...
Andrew
C'mon legs run faster!
Being fast on a crappy bike is cool
Fueled by Guinness, Tuborg, Anchor Steam and Creemore Springs