I'd run a twitter campaign where people had to walk around and find you for discount coupons/giveaways while you are wearing Infinit clothing @ the expo. I'd do something on FB as well.
I'd get a T shirt made that said something like INfinit guru ask me about infinit nutrition and stroll the expo.
I'd get some banners and put them up where you are staying.
I'd set up an infinit aid station(s) near where people do the morning swims and runs with small samples and coupons.
I'd collect email addresses to increase the size of my mailing list doing a pre kona sale, after kona sale and then another sale prior to the start of next season. Actually I'd do something a bit different where it was an exclusive sale only to that list generated at Kona so you can measure roi on that sort of thing.
One of the failures of many companies that sponsor IM's is failure to convert all the face time/knowledge given/brand awareness at the expo into future sales.
Take the sunglass comapny that sponsors WTC. I don't know which one it is, can't recall at all. I've watched in person 2-3 events and raced 2-3 events in the last 12 months where they where the sponsor. That's just piss poor marketing that they can't brand being a title sponsor into increased recognition or revenue. (personally I think sponsorship of events is a low roi activity in general). Wait is it Rudy project? No beings with a S right? what ever company it is, they have failed to cause me, and I suspect others, to remember who they are.
While you can't expo, you can garner that face time through guerrilla marketing and be nearly as successful if not more successful then some of the people who are IM sponsors.
Brian Stover USAT LII
Accelerate3 Coaching Insta