Rover24 wrote:
KP-NJ wrote:
Having Gatorade is not likely to do anything with regard to "bring more eyes to triathlon". It's not that long ago that Kona used to officially be called "The Gatorade Ironman World Championship".
Yeah but with "Endurance" sports (5ks,HM,Sprints) becoming more popular, your average person knows the brand Gatorade. Gatorade will likely market ironman heavily along with the product, why else would they sign a deal.
So more people who would not have been exposed to Ironman will likely see the packaging and check it out,
some of them will become interested.
That is a bit of stretch....the more likely scenario is that Gatorade is looking for the "halo" effect from the Ironman name to get people to try their stuff vs. the growing challenge from other sports drinks. Average Joe says in the supermarket "Oh, will if it is good enough for guys doing IM, it will be good enough for me."
Same thing as Timex and their watches....people think "Well if it is tough enough to get through an Ironman, which is a really hard race, it will be tough enough for my everyday use."
Sure, a VERY small number of people may decide to give a triathlon a try as a result of their exposure to the partnership, but it is such a small number that it is not even close to being a major factor. The reality is that those people were alreadly likely inclined to try a triathlon anyway.
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