SuperDave wrote:
Slowman wrote:
SuperDave wrote:
Recently, the value in having participation in internet forums was prioritized at Felt and a ST user account created for Felt Bicycles. This is a noble step in providing an ear for the ST voice.
funny how felt, trek, cervelo didn't think having a robust presence on internet forums or at least on
this internet forum wasn't an important thing. and then i see dan kennison pop up with nothing other than an idea, no ads, no marketing, and he's got an owners thread with 500 or most posts on it.
fine. no big deal not having anybody on this forum. instead just pay a PR firm $3000 a month to send slowman press releases.
The ST group and forum users in general fall outside what most brands would link to marketing duty. The scope of questions cannot be answered by those in marketing and often eclipse the customer service team's "consumer need" understanding even those with exceptional customer service departments who meet "consumer expectation" in that realm. The two departments can reply with "buy our widget" or "We'll fix your widget" but seldom "this is why we made our widget".
I'm grateful for the platform you've provided over the years.
See you at IB?
Dave
i will be there, in the triathlon pavilion, and will buy you a peets if you direct your request to mr. ignorant slut.
i know brands don't have in their org charts the job title of "slowtwitch forum monitor", nevertheless i can guess what the forum has meant to trek, felt, trainerroad, zwift, sufferfest, premier, flo, and we can go down the list. this isn't to puff our chest. controlling your message on this forum works for some brands, less so for others.
still, i find it interesting how brands are all about the new ways of communicating their messages to their audiences (we hear about this all the time), but they universally omit this. i am peppered incessantly by PR firms, but those firms have no voice. they rely on the voices of media. without media (velonews, cyclingtips, etc.), brands can control their own messages only via their own social media. but trek's facebook page isn't where triathletes hang out.
carl hung out where triathletes hang out.
Dan Empfield
aka Slowman