I imagine much of the design time was spent arguing over which iconic color would be used - Bianchi Celeste or Ferrari Red. It looks like Ferrari won. After that, they probably spent a lot of time trying to decipher what Kimi Raikkonen had to say about it.

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Travis Rassat
Vector Cycle Works
Noblesville, IN
BikeFit Instructor | FMS | F.I.S.T. | IBFI
Toughman Triathlon Series Ambassador

Haha that made me laugh!