As such, the chance of certain moving parts not being properly lubricated when the watch runs again is much greater; resulting in increase friction and pressure caused to certain moving parts inside the watch. The consequence would be that the mechanical life of the watch could be shortened and the performance of the watch being hampered. This explain why certain watches, left in a watch retail store for too long a time without winding, seems to perform not in its pristine condition even if it is a "brand new" watch.