JT_Dennen wrote:
In regards to what you mentioned about what Trek about sales slipping, its a tough time to be one of those businesses. In this heightened Internet age most people are pretty good at searching around for the best deals. Trek doesn't have the Lance factor anymore to get most Americans to want to ride that brand specifically.
I was in the market for a new road bike this last fall/winter and I spent months looking around. I checked out Trek and was blown away how expensive that brand is. A Madone with Ultegra Di2 is listed at $7,500!!! That does not come with the top end carbon frame either. I was looking into Specialized (and this is no backdoor brag, because I'm nothing special) but with the team I'm riding with this year we get a pretty solid discount on their product. But even with the discount Specialized was still really pricey.
I ended up going with a Canyon Aeroad because A; I thought the bike looked sexy. B; the tests I have seen for it shows its really fast. C; the price was so much better!
I took it to a bike shop around me to have my Quarq put on and the owner was asking me a bunch of questions about the bike and brand. He couldn't believe that I got the top end frame, and new Ultegra shifting for $3,500. He then asked about the Reynolds Strikes, asking if those were pervious wheels I had, and I told him nope that was rolled into the $3,500 price. He couldn't believe it. Said he knows that shops can't compete with that and said that's why he is offering the best service he can for tools/tuneups/etc.
Long story I understand these brands have large expenses and whatnot but the huge list prices I think are scaring away new riders and experienced riders who know what they are looking for.
I would agree with you. If you look at Trek, the new Madone 9.0 and SC 7.5 come at a lower price and have some pretty OK aero wheels. They have cut some corners, like the aluminum bar on the 9.0. but I think you can see that they realize the need to offer bikes that can compete with the online companies. Cervelo has also seemed to eased up on their ban on online sales of their bikes with R&A cycles allowing you to purchase their clearance Cervelos.
I think the R&A situation points to a larger problem though. If you look online you can almost always find shops with 2015 or 2016 Speed Concepts sitting in inventory and discounted about 20-25%. However, they still can't ship these bikes to customers. Why would a shop commit to stocking Trek's high-end bikes, in a range of sizes, if there is a good chance they will be left sitting on these things 2 and 3 years later? These bikes are too specialized for the local markets (if you ask me).