Apparently, dozens of companies -- including Amazon, Verizon, UPS and Facebook itself -- use Facebook to exclude older workers from job ads. "It's blatantly unlawful," said one employment law expert.
Many companies run job ads on Facebook, mostly because there are hundreds of millions of people who check the social media site daily (disclosure; I used to be on Facebook but left it entirely some time ago). A good example of how the employment discrimination gag works can be found in a recent Verizon ad on FB:
"A few weeks ago, Verizon placed an ad on Facebook to recruit applicants for a unit focused on financial planning and analysis. The ad showed a smiling, millennial-aged woman seated at a computer and promised that new hires could look forward to a rewarding career in which they would be “more than just a number.”
Some relevant numbers were not immediately evident. The promotion was set to run on the Facebook feeds of users 25 to 36 years old who lived in the nation’s capital, or had recently visited there, and had demonstrated an interest in finance. For a vast majority of the hundreds of millions of people who check Facebook every day, the ad did not exist."
Here's the ad:
"Verizon is among dozens of the nation's leading employers — including Amazon, Goldman Sachs, Target and Facebook itself — that placed recruitment ads limited to particular age groups, an investigation by ProPublica and The New York Times has found.
The ability of advertisers to deliver their message to the precise audience most likely to respond is the cornerstone of Facebook’s business model. But using the system to expose job opportunities only to certain age groups has raised concerns about fairness to older workers.
Several experts questioned whether the practice is in keeping with the federal Age Discrimination in Employment Act of 1967, which prohibits bias against people 40 or older in hiring or employment. Many jurisdictions make it a crime to “aid” or “abet” age discrimination, a provision that could apply to companies like Facebook that distribute job ads."
https://www.propublica.org/...rimination-targeting
"Politics is just show business for ugly people."
Many companies run job ads on Facebook, mostly because there are hundreds of millions of people who check the social media site daily (disclosure; I used to be on Facebook but left it entirely some time ago). A good example of how the employment discrimination gag works can be found in a recent Verizon ad on FB:
"A few weeks ago, Verizon placed an ad on Facebook to recruit applicants for a unit focused on financial planning and analysis. The ad showed a smiling, millennial-aged woman seated at a computer and promised that new hires could look forward to a rewarding career in which they would be “more than just a number.”
Some relevant numbers were not immediately evident. The promotion was set to run on the Facebook feeds of users 25 to 36 years old who lived in the nation’s capital, or had recently visited there, and had demonstrated an interest in finance. For a vast majority of the hundreds of millions of people who check Facebook every day, the ad did not exist."
Here's the ad:
"Verizon is among dozens of the nation's leading employers — including Amazon, Goldman Sachs, Target and Facebook itself — that placed recruitment ads limited to particular age groups, an investigation by ProPublica and The New York Times has found.
The ability of advertisers to deliver their message to the precise audience most likely to respond is the cornerstone of Facebook’s business model. But using the system to expose job opportunities only to certain age groups has raised concerns about fairness to older workers.
Several experts questioned whether the practice is in keeping with the federal Age Discrimination in Employment Act of 1967, which prohibits bias against people 40 or older in hiring or employment. Many jurisdictions make it a crime to “aid” or “abet” age discrimination, a provision that could apply to companies like Facebook that distribute job ads."
https://www.propublica.org/...rimination-targeting
"Politics is just show business for ugly people."
Last edited by:
big kahuna: Dec 24, 17 6:24