I picked my under armor...don't blame me!

Ok, I voted again

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Of course it hurts. The trick is not minding it hurts.

I picked don't care as I just buy whatever is on closeout or on sale. Usually the Performance Bike brand.

Just got home and voted Wigwam :)

I voted don't care.

Often ride sockless, certainly race sockless. When I do put on socks they are drymax ultra thin running socks because that's what's at the top of the drawer. I think I have two or three pairs of "cycling socks" but really. What make them cycling socks? Any thin socks with low profile (to avoid getting caught in the chain) work just fine.

Swiftwick Aspires in 4". Comfortable, thin, don't blister regardless of what I'm doing in them, and hold up to repeated washings.

I haven't seen the brand name Wigwam since I left City Sports...which was 8 years ago as of Monday.

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Editor-in-Chief, Slowtwitch.com | Twitter

This is exactly what I do, and it works beautifully. The sock is not exactly a critical interface to a cycling a shoe by any means. There is no rocket science involved in sock design, and materials and construction is quite similar among the manufacturers. I used to look a little harder at socks for cold weather riding however, I now spend winters in Florida so cold weather riding is a thing of the past.