The more I think about this idea that lifetime bike frame warrantees only apply to the original owner, the less it makes sense to me from a liability standpoint on the manufacture. An original owner is just as capable of abusing a bike as a second or thirdhand owner. Obviously I understand that it's a way for them to mitigate losses down the road on bike frames that are getting long in the tooth, but from a value added at initial point of sale, through the bolstering of added resale value, it seems like this would be a beneficial feature for a big manufacturer to offer. Take Cervelo for example, which already has a strong resale value. If they were to offer warranty support for future owners of the bike, their resale value would be unstoppable and I think it would undoubtedly drive more new sales.
It would be easy enough even to have a certificate of transfer process that people paid say $100 for, and a certified Cervelo dealer handles the title transfer.
Am I way off on this? Should they be paying millions of dollars for my genius idea?
Salton Sea Triathlon Club
“I swim to get to the bike. I run because nobody gives a shit about aquabike.”
It would be easy enough even to have a certificate of transfer process that people paid say $100 for, and a certified Cervelo dealer handles the title transfer.
Am I way off on this? Should they be paying millions of dollars for my genius idea?
Salton Sea Triathlon Club
“I swim to get to the bike. I run because nobody gives a shit about aquabike.”