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Any lessons from Adidas that apply to Triathlon
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As part of my job I loosely follow the apparel industry. The short version of the lat 3 years is that Adidas has significantly increased market share by focusing on social media stars and not athletes.

I don't know much (really) about sponsorship deals and social media presence in the triathlon space. Who has the most followers and who is interesting to read? Any insight as to whether these are the ones who are making the most in sponsorship deals, regardless of how they perform?
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