Really weird...people are strange.
re: cheating, it depends on who's doing the cheating. Wife or husband: bad, depending on how much they love each other. Athlete: bad, unless it's football then it's probably good and no one cares (unless it's insignificant PSI in footballs then it's a national crisis). If it's baseball it's automatically the biggest story ever, because baseball fans are the worst (I'm one of them, but can't stand the 'old guard'). Politician: mixed, it's bad but also expected, so it only really ever matters if the pol in question is an R or D and then it only matters to the media aligned with the other side. Car racing: if you ain't cheating you ain't trying. Triathlon: depends, are you using fins or drafting (bad), or are you 'buying' speed with the most expensive, high-tech aero gear that costs as much as a car (good).
My take: cheating is bad, but expected, and will be most prevalent in the areas that generate the most money (high-grossing sports, Wall Street) or power (politicians). Cheaters are either understandable (when the real outcome is someone winning/losing a sports match/game, and most everyone is doing it), bad (systemic cheating like Lance Armstrong, Russian oly team, wife/husband) or reprehensible (politicians, Wall Street; when the impacts are felt beyond the arena, in peoples lives and pocketbooks).