The social network. They have a graph of the interpersonal relationships of the vast majority of the modern Western world. Including data of their daily habits. It's simply the richest mine of marketing data on the planet. If people start talking about some hot new product, FB is the first to know, ahead of Google, Apple, and Amazon. And they know which age demographics and which geographic locations are hotspots. All in real-time.
All of which disappears as soon as people quite using FB. This "Asset" is a by product of everyone using there "Web page".
It'd be extremely difficult to replicate that network.
It's already been done at least a couple times, MySpace, Google circles etc. FB took this network away from MySpace and Google circles failed to take it away from FB. It's not difficult to replicate at all, the difficult part is making your web page the most popular. If that happens FB "Asset" is gone.
You're right there is some risk of the cool kids picking up something else. Snapchat, etc. But, there are huge headwinds to gaining the "market share" that Facebook has. I think it's unlikely that Facebook gets "Myspaced" anytime soon.
You mean the same headwinds that FB faced when they passed MySpace? I think this happening is no more or less likely at any given moment. All it takes is the right idea with the right hype at the right time and FB is relegated to a distance 2nd place...and get's sold for 35M dollars. That is a major risk and it is a risk that does not exist nearly to the extent in any other sector because as I stated most products work together, social networks don't.
~Matt
All of which disappears as soon as people quite using FB. This "Asset" is a by product of everyone using there "Web page".
It'd be extremely difficult to replicate that network.
It's already been done at least a couple times, MySpace, Google circles etc. FB took this network away from MySpace and Google circles failed to take it away from FB. It's not difficult to replicate at all, the difficult part is making your web page the most popular. If that happens FB "Asset" is gone.
You're right there is some risk of the cool kids picking up something else. Snapchat, etc. But, there are huge headwinds to gaining the "market share" that Facebook has. I think it's unlikely that Facebook gets "Myspaced" anytime soon.
You mean the same headwinds that FB faced when they passed MySpace? I think this happening is no more or less likely at any given moment. All it takes is the right idea with the right hype at the right time and FB is relegated to a distance 2nd place...and get's sold for 35M dollars. That is a major risk and it is a risk that does not exist nearly to the extent in any other sector because as I stated most products work together, social networks don't.
~Matt