Hello davetallo and All, You are not alone ..........
http://www.bicycleretailer.com/...o-story#.WhiXkUqnFEZ Excerpt:
Our staff edits press releases all the time, taking out superlatives such as "world's greatest, the best ..., the highest performing ...," and the list goes on. Those claims cannot be substantiated and it is our job to present information as factual as we can. But in this case, a statement from the company as to who they're targeting their new e-bike to was not a technical claim but an audience statement. [Emphasis added]
Some readers questioned our judgment and why we would publish that statement at all, claiming that by doing so we somehow agreed or condoned Pinarello's views. Let's be clear: Bicycle Retailer & Industry News does not support or condone sexist marketing. But we do write and include how a company is marketing a product. To censor their language out would be to inaccurately portray their philosophy or viewpoints.
Shouldn't readers be aware of how brands market their products? For years, many companies have gone about it in a very backwards or ill-fated way and this is clearly one example of how marketing can go wrong.
Twenty four hours after its posting, our story had 21 comments, and cycling websites including Bicycling, Cycling Tips, Cycling News and Cycling Weekly featured stories not only on the release but the Italian bike company's Instagram campaign featuring a female who "always wanted to go cycling with her boyfriend, but it seemed impossible," implying that she couldn't keep up.
Cheers, Neal
+1 mph Faster