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Cervelo - actual facts
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Reacting to some of these threads is of the "damned if you do, damned if you don't" variety, but anyway, so much of it makes absolutely no sense that I'll say something here. I know that nowadays actual knowledge is not a prerequisite for posting something, but for those who actually want to learn something, Dan's articles in the news section are a lot more informative than most of these threads.

As you have probably read, the company has just updated its financing, so it has even more stability than before. Nothing unusual, we have regularly updated our financing arrangements to match with our growth plans. Making a statement on the financing is indeed a bit unusual, and normally wouldn't have been done (as we never have in the past when we've changed bank). Unfortunately in this case some incorrect information was spread, so it was best to at least clarify that. On top of that, Cervelo has entered into talks which may - or may not - lead to a sale of the company. If we think the outlook of such a sale is in the best interest of the company and all its stakeholders, we will.

Now for some things that were mentioned:
- Judging Cervelo on data that is 5-10 years old is pretty silly, none of the staff or revenue numbers mentioned in the various threads are anywhere near correct.
- I read about crisis just like everybody else, but I don't see it in business. Cervelo has grown every year of its existence, including the last few "crisis years". In my view, the top end of almost every market is pretty impervious to crisis, you see the same in other industries. It's really the middle that gets hurt.
- "engineers vs managers". People seem to think that Phil and I are still running this whole company and although we'd love to take credit for it, reality is that we have already added professional management so that we could concentrate on where we can make a difference. And exactly that is interesting to potential buyers - professional management and the founders in positions where they excel.
- "Walmart". Cervelo would only sell to somebody who understands what the brand stands for and where it should go. And that's not down-market.
- "Competing against the big boys". Yes, Trek and Specialized are bigger overall, but not in the niche where we operate. For a short period of time, they can divert funds to that niche, but not for long if they want to protect their total market. And big companies tend to be less efficient in some ways. It took Specialized 4 years to develop the Venge, a bike which according to their own people was slightly less aero than the Cervelo S3 it was measured against. And then after 2 months it was rendered obsolete by the S5.
- Similar story in tri. For all the hyperbole of Specialized's Shiv and Trek's Speed Concept, the P4 is still faster according to independent tests by TOUR magazine in Germany. Even the newest Scott was faster than those two, that bike deserves more props. And of course Cervelo continues to grow in the Kona bike count, despite the high level it is at already (At the current level Kona goers need to buy 200 Cervelos just to keep the count level). Much easier to grow your Kona number when you start from a low base.
- I read somewhere that I sold my shares earlier this year. News to me.
- "Loss for Canada". I think it would more likely be a win for Canada. Continued growth from a Toronto company sounds good to me. Who cares if half the shares are owned by a Dutch guy (as is the case now) or all the shares are owned by a Dutch guy.

Happy New Year everybody,


Gerard Vroomen
3T.bike
OPEN cycle
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Re: Cervelo - actual facts [gerard] [ In reply to ]
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Thanks for the clarification. Probably unnecessary, but always nice to get an inside view.

--
MyGearGarage - Track all your gear!
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Re: Cervelo - actual facts [gerard] [ In reply to ]
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Well said Gerard,

I doubt some of those who spoke so vociferously about your demise in the other threads will have much to say here (speedracer, et all), and I personally think we should move the topic to the P5. Do us a favour and give us something on that bike.... a little Xmas treat!?!!?!?!?

Cheers,



"Only those who risk going too far can possibly find out how far one can go." T.S. Elliot | Cycle2Tri.com
Sponsors: SciCon | | Every Man Jack
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Re: Cervelo - actual facts [gerard] [ In reply to ]
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Thanks for setting a few points straight!


_____________________
Don't forget to attack!
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Re: Cervelo - actual facts [gerard] [ In reply to ]
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Thanks for the update. I love my SLC-SL as does my son (we both have one). Looking forward to the P5--will be that or the new Time Machine for me.

Most of us on here take things posted with a grain of salt--I don't even trust most of my own posts! :) But thanks for the clarifications....

Your tone in your post seems a bit rough however...for whatever it's worth...

Randy Christofferson(http://www.rcmioga.blogspot.com

Insert Doubt. Erase Hope. Crush Dreams.
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Re: Cervelo - actual facts [gerard] [ In reply to ]
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Thanks,

and have a GREAT new year.

Just Triing
Triathlete since 9:56:39 AM EST Aug 20, 2006.
Be kind English is my 2nd language. My primary language is Dave it's a unique evolution of English.
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Re: Cervelo - actual facts [gerard] [ In reply to ]
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Great post.
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Re: Cervelo - actual facts [rcmioga] [ In reply to ]
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Hi Randy,

Not intended to be rough!


Gerard Vroomen
3T.bike
OPEN cycle
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Re: Cervelo - actual facts [rcmioga] [ In reply to ]
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I'd probably be annoyed as well, if half a dozen random internet personas were trashing my company's products and profitability on a widely read message board!
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Re: Cervelo - actual facts [CPT Chaos] [ In reply to ]
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Hi Mr. Chaos!

I was just on the phone with Phil to wish him a Happy New Year and asked him about the P5 on your behalf. I think there will be some more info soon but obviously not too much until January 18. As you may remember, it was the same with the S5, in fact we didn't say anything until the launch date.


Gerard Vroomen
3T.bike
OPEN cycle
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Re: Cervelo - actual facts [aftereffector] [ In reply to ]
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Thanks for your understanding :-)


Gerard Vroomen
3T.bike
OPEN cycle
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Re: Cervelo - actual facts [gerard] [ In reply to ]
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Ah, ok, I thought it was worth a shot...considering the unusual things going on at the moment :)

2012 is a year for a new tri bike, and I hope the P5 is a good as the P3 was when it came out (that may be asking a lot).

Kind Regards,



"Only those who risk going too far can possibly find out how far one can go." T.S. Elliot | Cycle2Tri.com
Sponsors: SciCon | | Every Man Jack
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Re: Cervelo - actual facts [gerard] [ In reply to ]
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Thanks Gerard. I guess paraphrasing Mark Twain's famous quote might be appropriate:

"The report of my (company's) death is greatly exaggerated!" ;-)

Unfortunately, it appears that the confluence of the "share the ride" promotion and the PON announcement encouraged some folks (perhaps with an axe to grind?) to pop up and take some pot shots...

BTW, my impression of the sales of Cervelo at our local shop (a relatively small retailer) are that they are fairly healthy, even without any "share the ride" participation. In fact, I was in there yesterday and was told that they'd sold at least 5 to 6 S5's in the last week alone (none of them part of the promotion either).

http://bikeblather.blogspot.com/
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Re: Cervelo - actual facts [gerard] [ In reply to ]
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Well said Gerard. As I mentioned in the other thread, all businesses need to ensure that rumors don't become reality - and rumors among the "20%" clients need to be managed. My professional instinct tells me that you might want to issue a press release if not already done so - to passify the LBS folks who may have the same concerns.


_____________

"Some guys they just give up living, and start dying little by little piece by piece. Some guys come home from work and wash up, then go racin' in the street." Bruce Springsteen
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Re: Cervelo - actual facts [gerard] [ In reply to ]
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Gerard,

Well said.

This, plus Dan's comments, should be mandatory reading for anyone that wants to comment on the situation. Hopefully I struck the right tone with my blog.

Happy New year to you.

Onwards to 2012!


Steve Fleck @stevefleck | Blog
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Re: Cervelo - actual facts [gerard] [ In reply to ]
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Thanks for the info Gerard. I don't think it was necessary to respond, as it was mainly the regular ignorant posters doing thier usual...

I'm a happy owner of a Cervelo eyre road bike (still in use!), soloist team, and an SLC-SL. I'm hoping to add a time trial bike to the stable this year.

Happy New Year

_______________________________________________
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Re: Cervelo - actual facts [gerard] [ In reply to ]
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Oh darn, you went a spoiled it all by saying something sensible.

Here on ST we all know that two guesses added together equal fact.

Two guestimated facts equal truth.

And a "truth" by an anonymous poster must trump a statement by any knowledgeable public owner or operator .
Yourself included.

BTW
I'm just peeved because I bought my P3, 6 months ago.
But then, if I had waited for a deal I didn't know was coming.......... :)

Happy New Year

or should that be

Gelukkig Nieuwjaar
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Re: Cervelo - actual facts [gerard] [ In reply to ]
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gerard wrote:
Hi Randy,

Not intended to be rough!

That's not rough, that's Dutch directness!

Happy new year Gerard!

clm
Nashville, TN
https://twitter.com/ironclm | http://ironclm.typepad.com
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Re: Cervelo - actual facts [gerard] [ In reply to ]
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Re: Cervelo - actual facts [gerard] [ In reply to ]
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One of the bigger issues related to all of the Cervelo buzz over the last couple of days is how the Share the Ride deal affects your dealers. The general consensus is that the deal is great for buyers, perhaps great for Cervelo, but not so good for dealers. Seems several shops are no longer participating in the deal because it is bad for their business. I appreciate your clarification post, but noticed no mention of this issue.

I would be interested in knowing how the LBS can handle the R5VWD frameset that is delivered to dealers as compensation for the 2k off MSRP deal. Can the LBS advertise and sell the frameset as it sees fit or are they required to sell it at MSRP?

I like the deal and think it is a great way to get riders on your bikes and to clear out stock if you decide to sell. I would be interested in knowing why you didn't just reduce the cost to dealers by $1k per bike instead of doing the frameset delayed compensation. Seems like a good way to accomplish your goals without upsetting the shops and possibly customers.
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Re: Cervelo - actual facts [gerard] [ In reply to ]
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gerard wrote:
It took Specialized 4 years to develop the Venge, a bike which according to their own people was slightly less aero than the Cervelo S3 it was measured against. And then after 2 months it was rendered obsolete by the S5.
- Similar story in tri. For all the hyperbole of Specialized's Shiv and Trek's Speed Concept, ....
Happy New Year everybody,

Hi Gerard, just wanted to mention that you shouldn't be too quick to dismiss your competitors (if you are). I love Cervelo and have always considered them, rightfully, the absolute industry leaders, but one of the reasons I'm riding a Felt B12 right now and not a P2C is that you never updated the cable entry to the top-tube position on the P2 and P3 line (even after doing so on the S3). That always bugged me.

But anyway, Happy New Year! I wish continued success for your company.

-------
http://www.y-rocket.blogspot.com/
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Re: Cervelo - actual facts [TriSRV] [ In reply to ]
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Not trying to dismiss the competition, obviously Cervelo has some powerful competitors and bike design across the board has tremendously developed in the last decade. I just wanted to indicate that bigger is not always better, especially if it means you can't focus on just one thing but have a lot of pots on the stove.


Gerard Vroomen
3T.bike
OPEN cycle
Last edited by: gerard: Dec 30, 11 9:23
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Re: Cervelo - actual facts [cincytri] [ In reply to ]
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Hi Cincytri,

I'm no longer on the operational side so I wouldn't be able to answer that question, but I'm sure the dealer's sales rep can. Having recently ridden the R5vwd I can say that that's a very nice upgrade from the 2011 R5, both in weight and stiffness, so that's a good deal.


Gerard Vroomen
3T.bike
OPEN cycle
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Re: Cervelo - actual facts [Tom A.] [ In reply to ]
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Tom A. wrote:
Thanks Gerard. I guess paraphrasing Mark Twain's famous quote might be appropriate:

"The report of my (company's) death is greatly exaggerated!" ;-)

Unfortunately, it appears that the confluence of the "share the ride" promotion and the PON announcement encouraged some folks (perhaps with an axe to grind?) to pop up and take some pot shots...

BTW, my impression of the sales of Cervelo at our local shop (a relatively small retailer) are that they are fairly healthy, even without any "share the ride" participation. In fact, I was in there yesterday and was told that they'd sold at least 5 to 6 S5's in the last week alone (none of them part of the promotion either).

It does not impress me that a bike shop "sold 5 to 6" of arguably the hottest road bike on the market right now in the week that includes Christmas. In fact, that seems a little disappointing to me.

Pink? Maybe. Maybe not. You decide.
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Re: Cervelo - actual facts [gerard] [ In reply to ]
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Thanks! (and I really like my P3)
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Re: Cervelo - actual facts [japarker24] [ In reply to ]
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japarker24 wrote:
Tom A. wrote:
Thanks Gerard. I guess paraphrasing Mark Twain's famous quote might be appropriate:

"The report of my (company's) death is greatly exaggerated!" ;-)

Unfortunately, it appears that the confluence of the "share the ride" promotion and the PON announcement encouraged some folks (perhaps with an axe to grind?) to pop up and take some pot shots...

BTW, my impression of the sales of Cervelo at our local shop (a relatively small retailer) are that they are fairly healthy, even without any "share the ride" participation. In fact, I was in there yesterday and was told that they'd sold at least 5 to 6 S5's in the last week alone (none of them part of the promotion either).


It does not impress me that a bike shop "sold 5 to 6" of arguably the hottest road bike on the market right now in the week that includes Christmas. In fact, that seems a little disappointing to me.

Ummm...considering that it's, like I said, a SMALL shop (in a SMALL market), the owner is out of town, his lone employee has been managing the store by himself, AND they've only been open 3 days out of this week (as of yesterday when I popped in)...I'd say that was a pretty healthy rate. Especially considering, as I also said, none of those sales were the result of the "share the ride" promotion.

But, maybe that's just me...

http://bikeblather.blogspot.com/
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Re: Cervelo - actual facts [gerard] [ In reply to ]
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Gerard, thanks for the update.

It is a sore point with me when ignorant people use statements like "buy (insert country here) products". We no longer have country companies for the most part. Most of these Companies are owned by many people and groups. And like you've explained with Cervelo, just because manufacturing is in Canada (well Quebec but everyone outside of Quebec figures they are in Canada /pinkoff), doesn't make them a Canadian Company when a majority of ownership is Dutch (or does it?)

In any case, nice to see your response.

BC Don
Pain is temporary, not giving it your all lasts all Winter.
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Re: Cervelo - actual facts [gerard] [ In reply to ]
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just saying THX for posting this.

Happy New Year to all.....

________________________________________
http://www.jennyslight.org Offer help. Get help.

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Re: Cervelo - actual facts [gerard] [ In reply to ]
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Gerard-
Wow, not the answer I was expecting. I really do appreciate industry leaders like you who are part of this and other forums and I certainly don't want to give the impression that I am "pouncing" or "attacking" when that is not my intention at all. However, given the informative, direct and possibly rough OP, I am surprised that you took a "pass" when asked about one of the more controversial aspects of the Cervelo buzz as of late. Like others here on this board, I want to know how the Share the Ride deal really affects the LBS. The LBS seems to be having a tough time swallowing this deal and I would like to know why. Is there any chance that another Cervelo rep could shed some light on this or maybe you could check and get back with us?
I was seriously considering getting back on the tri bike this summer and the P2 with the discount was too much to resist. Once inside the LBS, however, I came away with a less than favorable impression of the deal and the way Cervelo handled the promotion. I realize that I am nobody important, but I think that others out there are starting to come away with the same feelings. Seems like something that should be cleared up IMHO.
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Re: Cervelo - actual facts [Tom A.] [ In reply to ]
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You are right.
That is a very impressive total.



http://www.austinTRIcyclist.com
http://www.Cannondale.com
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Re: Cervelo - actual facts [gerard] [ In reply to ]
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Gerard, thanks for getting involved here. It's never good to let repeated rumor start to become fact! You should probably take it as a compliment that so many people were so concerned. Cervelo produces such good product that we've all got a lot to lose if something goes wrong, so plenty of people are going to reflexively jump to worst case scenarios. The S5 really changed the game with what road bikes a lot of people want to buy now, particularly with the outstanding price of the "entry level" model. Feel free to do the same with the P5 ;)

If possible, however, I too would be interested in a response on how "Share the Ride" impacts the bottom line of our local bike stores.
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Re: Cervelo - actual facts [cincytri] [ In reply to ]
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Hi Cincytri,

You are somebody important, you're a consumer, aren't you? But I don't think that I should be talking about something I don't know the details of right after I write about my disappointment with people talking about something they don't know the details of.


Gerard Vroomen
3T.bike
OPEN cycle
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Re: Cervelo - actual facts [aftereffector] [ In reply to ]
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Fair point!

Randy Christofferson(http://www.rcmioga.blogspot.com

Insert Doubt. Erase Hope. Crush Dreams.
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Re: Cervelo - actual facts [gerard] [ In reply to ]
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Thanks for the insider anecdotes. While I don't believe you really shared any new facts about the situation (which is part of the beauty of operating a privately held business) , I agree participation in this forum by you and other industry insiders is hugely beneficial to the community.

But surely you can understand how the public might come to the doom and gloom conclusions discussed here based the the limited information that was publicly available and the timing of the release of that information. Even those with the most basic understanding of corporate finance would likely connect the dots in such a way as to suggest the business is in distress (financially...obviously you have a powerful and loyal customer base and excellent, market-leading products).

That being said, there seemed to be a lot of people talking out of their proverbial asses...but hey, internet.
Last edited by: y-o-y: Dec 30, 11 10:51
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Re: Cervelo - actual facts [gerard] [ In reply to ]
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Who are you again and what is your affiliation with Cervelo?
I am just kidding ;0)
One question though what kind of bike do you ride ?

__________________________________________________
Official Polar Ambassador
http://www.google.com/...P7RiWyEVwpunlsc2JtQQ
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Re: Cervelo - actual facts [gerard] [ In reply to ]
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If anything was rendered "obsolete" by cervelo, then cervelo would win races.
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Re: Cervelo - actual facts [Chuck Finley] [ In reply to ]
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Chuck Finley wrote:
If anything was rendered "obsolete" by cervelo, then cervelo would win races.

can't tell if stupid, or a troll



Kat Hunter reports on the San Dimas Stage Race from inside the GC winning team
Aeroweenie.com -Compendium of Aero Data and Knowledge
Freelance sports & outdoors writer Kathryn Hunter
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Re: Cervelo - actual facts [gerard] [ In reply to ]
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As an owner of P4 and a P3C and ride a ton of miles on both, thank you for stepping in and setting the record straight..The trouble with forms is that anybody can say anything without any proof. Enough b/s and some will believe it without checking the facts. Yes I am a Cervelo man. I have owned many brands some good but not great like my P4 and P3C. Happy New Year looking forward to the P5
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Re: Cervelo - actual facts [jackmott] [ In reply to ]
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jackmott wrote:
Chuck Finley wrote:
If anything was rendered "obsolete" by cervelo, then cervelo would win races.


can't tell if stupid, or a troll

Both.
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Re: Cervelo - actual facts [gerard] [ In reply to ]
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Please bring back the S1/Soloist for the alloy dorks:)

I have had 3 Velo's, 4th is currently on it's way to me.
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Re: Cervelo - actual facts [cincytri] [ In reply to ]
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cincytri wrote:
I want to know how the Share the Ride deal really affects the LBS.


I think Cervelo is under no obligation to explain the dynamics of their arrangement with their dealers to us customers.

And with all due respect, I find it a little tasteless to keep hounding them on this subject. If you are a retailer, there are other channels for taking it up with them than a consumer-centric forum.


--
Those who are slower than me suck.
Those who are faster than me dope
Last edited by: guadzilla: Dec 30, 11 11:19
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Re: Cervelo - actual facts [gerard] [ In reply to ]
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Quote:
It took Specialized 4 years to develop the Venge, a bike which according to their own people was slightly less aero than the Cervelo S3 it was measured against. And then after 2 months it was rendered obsolete by the S5.

Enough said.

Long live Cervelo!!!!!!!!

Civilize the mind, but make savage the body.

- Chinese proverb
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Re: Cervelo - actual facts [Bmanners] [ In reply to ]
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I ride a Cervelo :-)

Seriously though, I ride an R5vwd and I have an S2. And lately I have been mountain biking as well.


Gerard Vroomen
3T.bike
OPEN cycle
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Re: Cervelo - actual facts [gerard] [ In reply to ]
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gerard wrote:
I ride a Cervelo :-)

Seriously though, I ride an R5vwd and I have an S2. And lately I have been mountain biking as well.

I know where you can pick up a cervelo mtb



Kat Hunter reports on the San Dimas Stage Race from inside the GC winning team
Aeroweenie.com -Compendium of Aero Data and Knowledge
Freelance sports & outdoors writer Kathryn Hunter
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Re: Cervelo - actual facts [gerard] [ In reply to ]
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Please make a mountain bike. That would be awesome. I'll even test ride/race it in xterra's and cross country races for you and give you feedback.
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Re: Cervelo - actual facts [gerard] [ In reply to ]
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gerard wrote:
I ride a Cervelo :-)

Seriously though, I ride an R5vwd and I have an S2. And lately I have been mountain biking as well.

So you're saying Cervelo has an unreleased mountain bike ;)

Keep up the good work over there. I also wanted to thank you for doing everyone right on the 2009 p4 issues, You guys sent me a brand new 2011 with zero hassle and its all built up ready to go for next season. Thanks again
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Re: Cervelo - actual facts [Grant.Reuter] [ In reply to ]
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Funny guy. When I'm back home I'll take a photo of my mountainbike to dispel any rumors.




Gerard Vroomen
3T.bike
OPEN cycle
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Re: Cervelo - actual facts [gerard] [ In reply to ]
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Gerard,

I've already got a pic.

PON needs to bring the aero MTB to production.

Love the Lefty and Mavic CrossMax SLR wheels.





http://www.austinTRIcyclist.com
http://www.Cannondale.com
Last edited by: AustinTriCyclst: Dec 30, 11 11:48
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Re: Cervelo - actual facts [Chuck Finley] [ In reply to ]
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Chuck Finley wrote:
If anything was rendered "obsolete" by cervelo, then cervelo would win races.

Like the 70.3 champs? We do know what the Vegas/Kona champ rode when he chose a bike absent sponsorship considerations...
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Re: Cervelo - actual facts [gerard] [ In reply to ]
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Any even more intriguing question......What brand of mountain bike do you ride?
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Re: Cervelo - actual facts [bwain] [ In reply to ]
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Maybe something Canadian? A Rocky Mountain?
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Re: Cervelo - actual facts [AustinTriCyclst] [ In reply to ]
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Awesome! The Lefty makes it even more super cool.

customerjon @gmail.com is where information happens.
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Re: Cervelo - actual facts [JollyRogers] [ In reply to ]
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JollyRogers wrote:
Chuck Finley wrote:
If anything was rendered "obsolete" by cervelo, then cervelo would win races.


Like the 70.3 champs? We do know what the Vegas/Kona champ rode when he chose a bike absent sponsorship considerations...

Or one of his sponsors *cough* all3sports(dot)com *cough* gave him a bike to ride. <not pink>

Pink? Maybe. Maybe not. You decide.
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Re: Cervelo - actual facts [gerard] [ In reply to ]
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Thanks for coming here and giving your side

One thing you didn't touch on is why are some dealers not giving the rebate and why are some dealers so mad at Cervelo that they are calling customers at home? (other thread)
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Re: Cervelo - actual facts [Jackb] [ In reply to ]
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Jackb wrote:
Thanks for coming here and giving your side

One thing you didn't touch on is why are some dealers not giving the rebate and why are some dealers so mad at Cervelo that they are calling customers at home? (other thread)

Gerard has stated that he doesn't know the details of the "Share the Ride" deal (I find that VERY interesting). So do you think that he is going to know why dealers don't like the deal that he admits that he doesn't know anything about?

Pink? Maybe. Maybe not. You decide.
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Re: Cervelo - actual facts [japarker24] [ In reply to ]
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japarker24 wrote:
JollyRogers wrote:
Chuck Finley wrote:
If anything was rendered "obsolete" by cervelo, then cervelo would win races.


Like the 70.3 champs? We do know what the Vegas/Kona champ rode when he chose a bike absent sponsorship considerations...


Or one of his sponsors *cough* all3sports(dot)com *cough* gave him a bike to ride. <not pink>

All3sports sells Argon 18, Blue, Cervelo, Kestrel, Quintana Roo, and Scott brands, right?
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Re: Cervelo - actual facts [gerard] [ In reply to ]
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Gerard, I have 3 Cervelo's and look to add a 4th to the stable. No matter the business end of the company, as long as you continue to produce a superior product people will buy it. Thank you for making everyone in the tri niche to get a little better, it is promoting great strides in the sport and only helps everyone to grow in the long run.

_________________________
I got nothing.
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Re: Cervelo - actual facts [AustinTriCyclst] [ In reply to ]
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Austin Tri -
Cringe worthy on so many levels. My eyes, my eyes. Aero road frame, ungodly lefty fork, throw in some Mavic crossmax and you've got an abomination!
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Re: Cervelo - actual facts [ErnieK] [ In reply to ]
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Re: Cervelo - actual facts [ErnieK] [ In reply to ]
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It's actually the only Cervelo MTB in the world (that I know of).

I believe Gerard used to ride it.
Its the coolest bike I own (out of many)



http://www.austinTRIcyclist.com
http://www.Cannondale.com
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Re: Cervelo - actual facts [gerard] [ In reply to ]
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Tip o the Cap. Appreciate that you have engaged with your public and set the record straight, as you are able.

Someone said things tend to work out best when players- play, coaches-coach and owners-own ... seems you have done what many smart businessmen have done quite successfully: to also include let managers-manage, innovators-innovate, brand builders-build brands or let financiers- finance. Congratulations.

Such a Bad Runner
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Re: Cervelo - actual facts [guadzilla] [ In reply to ]
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"I think Cervelo is under no obligation to explain the dynamics of their arrangement with their dealers to us customers.

And with all due respect, I find it a little tasteless to keep hounding them on this subject. If you are a retailer, there are other channels for taking it up with them than a consumer-centric forum."

Of course Cervelo is under no obligation to tell me anything. The Share the Ride deal is not exactly a secret given the wide email distribution and the buzz on this forum. It is also not exactly a secret that this deal has not been universally well received by the LBS dealers. Gerard came on to "set the record straight" and mostly addressed the questions and concerns posted on this forum over the last couple of days. He did not address the questions I posed and that is why I asked. Seems pretty straightforward.

I'm not a retailer, but rather a consumer. If I were a retailer, I'd likely already know all the details on the promotion? So, as a consumer, on a "consumer-centric forum," I am still interested in knowing how the LBS handles the frameset compensation. I am/was all set to buy a P2 on the promotion until I actually spoke with a dealer who was, at best, less than enthused with the deal. Then I hear/read about LBS' declining to participate in the promotion because it is bad for their business. I'd like to know why. I like having brick and mortar shops and won't participate in deals, promotions, specials or sales that hurt their ability to pay their bills. I'm NOT saying that is what is happening with the Share the Ride program, but there are indications that it might be the case. Thats why I asked here and in other threads. I assumed that asking "The Man" when it comes to Cervelo might clear it up, but that appears to not be the case.

I'll leave it for others to decide exactly which parts of all of this discussion are, as you say, "tasteless."
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Re: Cervelo - actual facts [AustinTriCyclst] [ In reply to ]
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AustinTriCyclst wrote:
It's actually the only Cervelo MTB in the world (that I know of).

I believe Gerard used to ride it.
Its the coolest bike I own (out of many)

There was this from a couple of years back...


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Re: Cervelo - actual facts [JollyRogers] [ In reply to ]
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Yes
But mine is real.





http://www.austinTRIcyclist.com
http://www.Cannondale.com
Last edited by: AustinTriCyclst: Dec 30, 11 14:12
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Re: Cervelo - actual facts [gerard] [ In reply to ]
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Only one thing to say: bring back the anodized cervelo soloist! (even if it's just size 51)
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Re: Cervelo - actual facts [cincytri] [ In reply to ]
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Why don't you just ask the LBS? If they are bummed on it, I'm sure they would tell you why....


-------------------------------
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Wattie Ink Triathlon Team
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Re: Cervelo - actual facts [Fastyellow] [ In reply to ]
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I would do that if I were anywhere close to the shop. I probably will ask next time I am back home visiting my parents. Probably won't be for some time though. When I was in the shop, the guy was not pleased about the $5k frame compensation as he would have trouble selling the frame. Forgot to ask if he could or would sell the frame for less than MSRP.

Why can't one of the many Cervelo dealers that frequent this forum just answer the question? Or for that matter, one of the co-founders of the company?

IMHO, if Cervelo makes the LBS sell the frame at MSRP, then its a bum deal. If the LBS can build and sell the frame however it sees fit, then this is a deal that everyone **should** be able to get behind.
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Re: Cervelo - actual facts [cincytri] [ In reply to ]
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I'm sure one of the dealers probably will...

But as for Gerard, if you asked an engineer at my company about the logistics of our last sale, they wouldn't have a clue what to tell you. Much the same as Bill Gates wouldn't be able to speak about the logistics of a Microsoft sale. Different people handle those kinds of details. My partner for example would not be able to speak to any kind of sales we are having....he's simply not in every loop of the company....that would be impossible.


-------------------------------
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Re: Cervelo - actual facts [cincytri] [ In reply to ]
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cincytri wrote:
Why can't one of the many Cervelo dealers that frequent this forum just answer the question? Or for that matter, one of the co-founders of the company?

Same reason they won't publish their financials here or reveal how much their frames cost to manufacturer just b/c you or I ask for it: it is none of our business - this is something between Cervelo and their dealers, and has nothing to do with us customers.

I run a small business (a dive center) and we sell direct and through travel agents. I'd never reveal the workings of our arrangements with travel partners to a retail customer - for one, it is none of their business and second, how I incentivize our partners is confidential information.

Being a customer doesn't give you or me the right to ask all sorts of intrusive questions. Get over that sense of entitlement.


--
Those who are slower than me suck.
Those who are faster than me dope
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Re: Cervelo - actual facts [gerard] [ In reply to ]
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Gerard

Of course there are other major US bike companies that are currently thriving with a co-ownership structure. Best of luck with your new partners.
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Re: Cervelo - actual facts [CPT Chaos] [ In reply to ]
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CPT Chaos wrote:
Well said Gerard,
I doubt some of those who spoke so vociferously about your demise in the other threads will have much to say here (speedracer, et all), and I personally think we should move the topic to the P5. Do us a favour and give us something on that bike.... a little Xmas treat!?!!?!?!?
Cheers,

SpeedRacer1 wrote:
And we are getting way off topic here. I don't know what's going on with Cervelo, but obviously something is. Guess we will find out.

Care to retract your statement there CPT ChaASS?

And man do you have a lot of brown on your nose. It's as if you went to Cervelo HQ's found their CEO and buried your face in his.....
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Re: Cervelo - actual facts [Francois] [ In reply to ]
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Francois wrote:
Only one thing to say: bring back the anodized cervelo soloist! (even if it's just size 51)

Actually got one of those in the garage that we were thinking of off-loading, it won 2 World Cups so has pedigree...

you interested? :)
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Re: Cervelo - actual facts [guadzilla] [ In reply to ]
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"Same reason they won't publish their financials here or reveal how much their frames cost to manufacturer just b/c you or I ask for it: it is none of our business - this is something between Cervelo and their dealers, and has nothing to do with us customers.

I run a small business (a dive center) and we sell direct and through travel agents. I'd never reveal the workings of our arrangements with travel partners to a retail customer - for one, it is none of their business and second, how I incentivize our partners is confidential information.

Being a customer doesn't give you or me the right to ask all sorts of intrusive questions. Get over that sense of entitlement."



I would agree with what you wrote above if it were true. As a general rule, I don't think customers have the right to know everything about manufacturer-dealer financials. However, as I mentioned in an earlier reply to you, the Share the Ride promotion was a pretty significant media blitz for the company and reached email boxes and several internet forums. I went in to an LBS with interest in buying a P2 and heard directly from the owners mouth that the deal was "terrible" for his business. He provided a couple of details regarding the frameset compensation and how he'd be losing money on the deal. We've heard from several ST'ers that their shop would not be a part of the promotion because it is bad for business. (one more this morning, in fact). I think it is fair to say at this point that the customer is squarely in the middle of this deal. Customers, it seems, have to make a choice between doing the right thing for their own pocketbooks or what is right for the small LBS who sells Cervelo.

I would invite you to get over your own sense of entitlement. Consumers have the right and ability to spend their money wisely. Just because industry and business don't want their customers to be informed, doesn't mean that the information won't make it to the general public. Edmonds, Consumer Reports, Kelly Blue book and others demonstrate that reality. When Cervelo, LBS and customers let the details of this promotion be known, it invited many questions that apparently won't be answered on a public forum. I am not asking for details on markup, invoice, production cost, etc. I just want to know if I would really be hurting a bike shop by taking advantage of a bike brand's promotion- a promotion that apparently was never discussed with their dealer network.

Notice that I am not arguing for information that could be used to assist the consumer in putting the screws to their shop for a better deal. I am advocating for the brick and motor shop who can't float building and selling bikes for free. As a business owner, surely you can understand why selling things for free might not be good for your business.

I am reaching the tentative conclusion that this is a bad deal for the LBS. I love Cervelo products, but I love supporting small shops more. You can drive small shops out of business if you wish, but I'll take a pass on the deal for now.

**If, however, there is a Cervelo dealer in the midwest (Cincinnati, Columbus, Indy) that thinks this is a great deal and has P2's in 54/56 or S5 team in 56, let me know. I'd pull the trigger if a shop thinks this promotion is good for its business. That has not been my experience thus far.**
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Post deleted by Floyd5k [ In reply to ]
Re: Cervelo - actual facts [Floyd5k] [ In reply to ]
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Floyd5k wrote:

Being a customer doesn't give you or me the right to ask all sorts of intrusive questions. Get over that sense of entitlement.


Well said.......[/quote]
I'd like to hear that from a small Cervelo LBS. If all parties think the promotion is a good deal, then count me in. Not my experience thus far.

And for the record, while I may not be "entitled" to know if I am screwing an LBS by participating in the promotion, I won't do it if I think that is case. I asked my questions to find out if the LBS would be hurt by the deal. Nothing more, nothing less.
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Re: Cervelo - actual facts [cincytri] [ In reply to ]
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I don't think that you will ever get the answer that you are looking for. It's a no win situation for Cervelo to come here and get into a he said/she said thing with you or a LBS. It would never end. They would answer a question, 100 people would follow up with more questions, and the cycle would never end. Somebody like you would then come in an criticize them for not answering all of the questions or all of the questions in the manner that you think should be answered. Cervelo should not spend their time doing such trivial things. If a LBS really has issues with Cervelo, they have the mechanisms to handle that instead of bad mouthing Cervelo to a bystander customer. It's like bad mouthing the mother of your children during a divorce. No one really wins and the children (customers) are left with even more issues and questions than before.


__________________________________________________________________________
My marathon PR is "under three, high twos. I had a two hour and fifty-something."
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Re: Cervelo - actual facts [zoom] [ In reply to ]
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zoom wrote:
I don't think that you will ever get the answer that you are looking for. It's a no win situation for Cervelo to come here and get into a he said/she said thing with you or a LBS. It would never end. They would answer a question, 100 people would follow up with more questions, and the cycle would never end. Somebody like you would then come in an criticize them for not answering all of the questions or all of the questions in the manner that you think should be answered. Cervelo should not spend their time doing such trivial things. If a LBS really has issues with Cervelo, they have the mechanisms to handle that instead of bad mouthing Cervelo to a bystander customer. It's like bad mouthing the mother of your children during a divorce. No one really wins and the children (customers) are left with even more issues and questions than before.

You are probably right. I will likely never know the how's and why's of this promotion. However, I don't think that being upfront and forthright would be bad for Cervelo. Unless, of course, the details are as bad as what is reported.

And you are right, my questions and concerns are trivial in the big picture for Cervelo. However, I never felt that way with Moots. I have a couple of their bikes- go figure!!
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Re: Cervelo - actual facts [cincytri] [ In reply to ]
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its not that your concerns are trivial man, this is just the wrong forum, wrong person to ask.

you contact cervelo directly, by phone, on their forum, by email.

mother of science people just love to manufacture conflict



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Aeroweenie.com -Compendium of Aero Data and Knowledge
Freelance sports & outdoors writer Kathryn Hunter
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Re: Cervelo - actual facts [jackmott] [ In reply to ]
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jackmott wrote:
its not that your concerns are trivial man, this is just the wrong forum, wrong person to ask.

you contact cervelo directly, by phone, on their forum, by email.

mother of science people just love to manufacture conflict

Pump your breaks there jackmott. Gerard came on here to "set the record straight" with actual facts. Shop owners and employees have posted their opposition to this deal on this forum. I'm simply asking for an explanation, on the same forum, on a couple of details that were not included in posts by Gerard, shops and customers. Seems to me that a variety of involved persons chose this forum to discuss Cervelo, including a co-founder.

I didn't manufacture this "conflict" (if there even is one). To the contrary, I am asking for the details to hopefully put it to bed.
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Re: Cervelo - actual facts [jackmott] [ In reply to ]
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jackmott wrote:

mother of science people just love to manufacture conflict

And beat a dead horse... To death...again!



Heath Dotson
HD Coaching:Website |Twitter: 140 Characters or Less|Facebook:Follow us on Facebook
Quote Reply
Re: Cervelo - actual facts [cincytri] [ In reply to ]
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cincytri wrote:
jackmott wrote:
its not that your concerns are trivial man, this is just the wrong forum, wrong person to ask.

you contact cervelo directly, by phone, on their forum, by email.

mother of science people just love to manufacture conflict


Pump your breaks there jackmott. Gerard came on here to "set the record straight" with actual facts. Shop owners and employees have posted their opposition to this deal on this forum. I'm simply asking for an explanation, on the same forum, on a couple of details that were not included in posts by Gerard, shops and customers. Seems to me that a variety of involved persons chose this forum to discuss Cervelo, including a co-founder.

I didn't manufacture this "conflict" (if there even is one). To the contrary, I am asking for the details to hopefully put it to bed.

He came here to "set the record straight" re: PON. He then specifically said he did not know the details of the sale since he was no longer involved with the day-to-day operations. So don't distort why he posted.....it had nothing to do with the promotion.

Chicago Cubs - 2016 WORLD SERIES Champions!!!!

"If ever the time should come, when vain and aspiring men shall possess the highest seats in government, our country will stand in need of its experienced patriots to prevent its ruin." - Samuel Adams
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Re: Cervelo - actual facts [cincytri] [ In reply to ]
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"He provided a couple of details regarding the frameset compensation and how he'd be losing money on the deal. We've heard from several ST'ers that their shop would not be a part of the promotion because it is bad for business."

i know that some of cervelo's dealers think the promotion is a bad deal for them. i also think these are likely the marginal dealers. the idea is to get rid of the old inventory, and get ready for the new. cervelo needs to make room for S5s, P5s, etc., and it can't do that if there's too much inventory on shelves. note that the larger, stronger dealers are happy to share their inventories right on this forum, because they understand this.

the frameset these dealers are getting as consideration does not have to be sold at MSRP. it's going to be sold as a built bike, spec'd however the dealer wants to spec it. if you slap campy chorus on it you can sell the entire unit for whatever you want, because there's no price analog on cervelo's own page. that's the beauty of having consideration come in the form of a frame rather than a complete bike. these frames should not be hard to liquidate.

what's tough for the retailer is this: the compensation is deferred rather than immediate, and getting the margin requires three sales instead of one. in this sense, yes, it's rough for the dealer.

but any inventory clearance is rough for the dealer. your LBS should be able to punch out what his blended margins per bike line for the year. by blended i mean he might make X points on a bike line when he sells at MSRP, then something less than X on inventory closeout, and the blend is what matters to him. historically, cervelo has provided these dealers a whopping blended gross margin, and it's also provided a whopping sum as the average revenue per transaction. cervelo, as a brand, has been golden for retailers for the past half-decade and more.

so, when a retailer starts to grouse about cervelo or, for that matter, trek, specialized, orbea, cannondale, giant, felt, these are premium brands that form the backbone of a retailer's business. if i were phil and gerard, i would take note and remember any retailer who publicly groused about this program. but that's because i'm a little more vindictive than these two guys, and that's probably a part of why their bike business grew to be much larger than mine did when i ran it.

i think a part of why cervelo grew so fast so quickly is because of the even-keeled nature of these guys. if you consider bikes sold above $2,500, cervelo is not far behind trek and specialized in total revenue, and there are very few bike companies bigger than cervelo worldwide. yet the co-owner comes on this forum board and greets his customers. i don't notice anybody with the last name of colnago, or andy rihs from BMC, coming on any of these forum boards to talk about their brands when questions were asked.

not that they need to. it's just one reason why cervelo has the brand cache it has. i think it's worth noting that there are bike (and helmet, and shoe, and wheel, and wetsuit and apparel) dogs who do not consider themselves royalty, regardless of how big their companies get, and who are willing to meet and greet their customers and answer their hard questions face to face.

i once heard one wise businessman say to another: "if you think your business has grown too big for you to communicate directly with your customers, don't worry. it'll soon be the right size."


Dan Empfield
aka Slowman
Quote Reply
Re: Cervelo - actual facts [cincytri] [ In reply to ]
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cincytri wrote:
I think it is fair to say at this point that the customer is squarely in the middle of this deal. Customers, it seems, have to make a choice between doing the right thing for their own pocketbooks or what is right for the small LBS who sells Cervelo.

Not really. You can apply that same logic and ask how much Cervelo sells their frames to the dealers for. After all, you don't want to put pressure on a small dealer by buying a frame for which he isn't getting adequate return.

Actually, I see the point you are trying to make. However, I disagree that customer involvement is needed. I daresay that bike dealers can work out any issues they have with Cervelo on this directly with Cervelo, without the peanut gallery getting involved. If the deal is indeed bad for dealers in general, I am sure Cervelo will face the repercussions later. Either way, this matter remains between them and the dealers.

If you really want to know, ask your dealer. If they have a reason to share the details with you, they will. Cervelo absolutely doesn't.

And btw, sorry if my earlier post came across as aggressive - I wasn't having a go at you, merely trying to make a point forcefully.


--
Those who are slower than me suck.
Those who are faster than me dope
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Re: Cervelo - actual facts [cincytri] [ In reply to ]
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I'm not a dealer but this isn't that hard to figure out:

C runs a promotion for $1000 off for consumers to buy product.
If customer buys $10,000 retail bike @ $1000 off, dealers margin is not impacted too bad.
If customer buys $2500 retail bike @ $1000, dealer probably loses money on the sale.
C compensates dealer with a frame to make up the shortfall.
Dealer doesn't make back margin hit until he sells frame.

Some dealers are happy, some are not.
Make sense?
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Re: Cervelo - actual facts [Slowman] [ In reply to ]
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As usual , Dan nails it.

Having worked in this business for a long time myself, I can assure you that not everything you do pleases everybody. No matter what sort of promotion you run, there will be people ( retailers in this case) who don't buy into that. It's rare to get 100% buy-in on anything these days. Consequently, there will be nay-sayers and non-supporters out there.


Steve Fleck @stevefleck | Blog
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Re: Cervelo - actual facts [Slowman] [ In reply to ]
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"the frameset these dealers are getting as consideration does not have to be sold at MSRP"

This settles the matter for me. An LBS should be able to float a couple of hundred bucks for a few months and make a nice profit later on with the sale of the R5VWD frameset/bike given the ability to sell it at their discretion. Sounds like a total win for everyone involved. Customers benefit at the point of sale, Cervelo moves inventory to get their new line out, and LBS make a living. Exactly as it should be. Thanks for putting this to rest.
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Re: Cervelo - actual facts [Power13] [ In reply to ]
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Right. None of the Cervelo buzz as of late had anything to do with the promotion. Gerard addressed what he wanted to address and that is his right. Slowman, who is not a co-founder of Cervelo, filled in the rest. As it turns out, the "rest" looks pretty good for Cervelo IMHO. Like I said, it is a win-win-win. Why Cervelo wouldn't want to be the messenger on that fact is a question better left to the experts.
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Re: Cervelo - actual facts [Ex-cyclist] [ In reply to ]
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"And beat a dead horse... To death...again!!"

Yeah, not really. The horse died when Slowman put it down. Until then, I might have been guilty of beating a horse, just not a dead one.
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Re: Cervelo - actual facts [guadzilla] [ In reply to ]
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"Not really. You can apply that same logic and ask how much Cervelo sells their frames to the dealers for. After all, you don't want to put pressure on a small dealer by buying a frame for which he isn't getting adequate return."

I wouldn't do that- that would be, IMHO, tasteless. I wouldn't have even cared about the whole thing if I hadn't heard it from a dealer's mouth and from others on ST. At any rate, Slowman cleared it up- favorably for Cervelo I might add.
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Re: Cervelo - actual facts [gerard] [ In reply to ]
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gerard wrote:
Not trying to dismiss the competition, obviously Cervelo has some powerful competitors and bike design across the board has tremendously developed in the last decade. I just wanted to indicate that bigger is not always better, especially if it means you can't focus on just one thing but have a lot of pots on the stove.

Gerard, you know better that the larger companies have specific divisions/groups of people that cater to that specific pot on the stove. Just because you are a big company doesn't mean you can't focus on one thing and be very competitive or an industry leader...give me a break. I would definitely disagree with that statement because you have more competition now then ever before. The competition is good and hopefully it just keeps pushing the envelope so everyone gets to see more and more trick bikes hitting the market.

I wish your company would have at least shown a picture of the P5 the past few months, so I could have made a decision to purchase a Cervelo P5. However, since there were too many unknowns about the bike and 2012 is already here, I went with a Project One - Trek Speed Concept (who has too many pots on the stove to make a good product, right). Obviously my timing to buy a bike really doesn't matter, but when you are late to the market when all the new bikes are already out....I'm sure it will impact your sales some. Releasing a picture of the bike, etc. would have helped create more excitement or buzz. However, you aren't in the marketing department so I guess you don't know anything about this type of stuff.
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Post deleted by sailnfast [ In reply to ]
Last edited by: sailnfast: Dec 31, 11 10:36
Re: Cervelo - actual facts [motoxxx] [ In reply to ]
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motoxxx wrote:
gerard wrote:
Not trying to dismiss the competition, obviously Cervelo has some powerful competitors and bike design across the board has tremendously developed in the last decade. I just wanted to indicate that bigger is not always better, especially if it means you can't focus on just one thing but have a lot of pots on the stove.

Gerard, you know better that the larger companies have specific divisions/groups of people that cater to that specific pot on the stove. Just because you are a big company doesn't mean you can't focus on one thing and be very competitive or an industry leader...give me a break. I would definitely disagree with that statement because you have more competition now then ever before. The competition is good and hopefully it just keeps pushing the envelope so everyone gets to see more and more trick bikes hitting the market.

I wish your company would have at least shown a picture of the P5 the past few months, so I could have made a decision to purchase a Cervelo P5. However, since there were too many unknowns about the bike and 2012 is already here, I went with a Project One - Trek Speed Concept (who has too many pots on the stove to make a good product, right). Obviously my timing to buy a bike really doesn't matter, but when you are late to the market when all the new bikes are already out....I'm sure it will impact your sales some. Releasing a picture of the bike, etc. would have helped create more excitement or buzz. However, you aren't in the marketing department so I guess you don't know anything about this type of stuff.

Really?! I seem to recall a small company by the name of Apple that employs the same marketing strategy and they've had a slight modicum of success. Just because it isn't good for you doesn't mean it's not a good business strategy.
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Re: Cervelo - actual facts [cincytri] [ In reply to ]
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Well I have a question for you. Do you follow these principles in all your bsiness dealings? If you want to buy a Ford, and the dealership is unhappy with Ford, do you not buy the car. If sports company decides to carry a brand of gps and is not as happy with that distributer, do you refuse to buy? .......I am not judging your buying decisions, just curious if you follow out what you are proposing on bikes are you consistant acroos the board.......If so ......Props to you........My guess is you buy products all the time where there is disagreement between the distributer and retailer
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Re: Cervelo - actual facts [Slowman] [ In reply to ]
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Slowman wrote:
"He provided a couple of details regarding the frameset compensation and how he'd be losing money on the deal. We've heard from several ST'ers that their shop would not be a part of the promotion because it is bad for business."

i know that some of cervelo's dealers think the promotion is a bad deal for them. i also think these are likely the marginal dealers. the idea is to get rid of the old inventory, and get ready for the new. cervelo needs to make room for S5s, P5s, etc., and it can't do that if there's too much inventory on shelves. note that the larger, stronger dealers are happy to share their inventories right on this forum, because they understand this.


Great post, Dan. And great thread.

I just wanted to add that this deal might not just be bad for the margin dealer. It might also be bad for any shop that specializes in triathlon, for example. Losing a P3 and gaining a R5 might be a difficult thing to swallow.

Granted, this probably doesn't apply to most shops, but I know one for which this does apply. Just wanted to offer another point of view...


AndyF
bike geek
Last edited by: AndyF: Dec 31, 11 12:23
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Re: Cervelo - actual facts [Kenney] [ In reply to ]
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Kenney wrote:
Well I have a question for you. Do you follow these principles in all your bsiness dealings? If you want to buy a Ford, and the dealership is unhappy with Ford, do you not buy the car. If sports company decides to carry a brand of gps and is not as happy with that distributer, do you refuse to buy? .......I am not judging your buying decisions, just curious if you follow out what you are proposing on bikes are you consistant acroos the board.......If so ......Props to you........My guess is you buy products all the time where there is disagreement between the distributer and retailer


Two part answer:

1. I don't have the same type of relationship with a car dealer as I do with my LBS. I never ride after work with a car dealer or hang out in a dealership. Not really the same or fair comparison. I will say that if I go to a Ford dealer and they are down on Ford, I move along to either another dealer or another brand. Nothing much good can come of a transaction there. Depends on how much I want a Ford and how close I am to the Ford dealer. I get what you saying and your point is valid. I definitely care more about bike shops than I do about most other businesses. I am sure that I am hypocritical in some of my personal business whether I recognize it or not. If that is what you are suggesting about me, then I guess you got me.

2. Having said the above, I certainly don't make it a practice to participate in the demise of small businesses- bike shops included. This is a rather unique situation given that the dealers are the ones saying the promotion is bad for their stores. Kindof a case of first impression for me honestly. I'm not really a deal seeker either. If a deal is offered, then I'm all ears.

Anyway, the point is probably moot at this point. Given the permission to sell the R5VWD frame at below MRSP, I honestly don't know why the LBS's are down on this promotion.
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Re: Cervelo - actual facts [cincytri] [ In reply to ]
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Thanks for the answer........................................
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Re: Cervelo - actual facts [motoxxx] [ In reply to ]
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1) I stated that being a large company CAN lead to unfocused efforts, not that it always will. But the example you give of Trek perfectly proves my point. Their Speed Concept is a great effort, not miles ahead of the rest of the world as they claim but slightly behind the best bikes on the market according to TOUR. At any rate, a good product. Then go back in time and see when the previous good TT bike (technically and commercially) was launched. You'd have to go pretty far back, because the focus wasn't on that niche in the years in-between.
2) Of course a large company can have different pots on the stove and focus on all of them, in theory that is possible. Especially if they run them all as separate divisions. Unfortunately, that's not what usually happens. In the end, it's often one board that signs off on projects. Take the basic idea on whether or not to spend money on developing a new project. It's not that project's division that decides that, it's usually the overall company's board. Which means that if they are really hurting in one area of their business, the focus is on that and is diverted from other areas.
3) Bike companies aren't as big as you make them out to be, there is no TT/Triathlon division at any large company that can function as an independent mini-company taking on Cervelo. There are the same or more engineers at Cervelo as there are in the big bike companies, and the latter have to be spread over many more projects so they get shifted around from one project to the next. Sometimes that's in triathlon, often it is not. Compared to engineers who are always focused on the same type of project, that warrants the analogy of the pots on the stove.
4) The big companies are relatively so understaffed with engineers that for example the lay-up optimization work that Cervelo does in-house, Specialized cannot do themselves. They have to go outside to McLaren to get engineers to do it for them - ironically with the same software tools that Cervelo has in-house. Don't take my word for it, just read Specialized's marketing materials.

Regarding the idea of showing new products in advance, We usually don't do that and I'm completely comfortable with that. It does sometimes work out negatively in individual cases such as your own, but overall it is the best strategy for us.

As for being late to the market, I think that's all relative. Having the newest bike is not that interesting, we know a certain company will always win that race because they bring out a new but essentially identical bike almost twice a year. The key is not to have the newest but to have the best bike, and independent tests show that Cervelo still wears that crown despite the advent of "newer" bikes. I personally believe more in introducing bikes when they are ready and when they offer a significant advantage over what is currently available, not when "the market" demands them regardless of whether a real improvement is offered. The latter may work in the short run, but eventually consumers figure out that these new bikes aren't better and it will turn against those companies.


Gerard Vroomen
3T.bike
OPEN cycle
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Re: Cervelo - actual facts [gerard] [ In reply to ]
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"The key is not to have the newest but to have the best bike, "

yup.

customerjon @gmail.com is where information happens.
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Re: Cervelo - actual facts [Mr. Tibbs] [ In reply to ]
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Which in my view also applies to the consumer. It's better to be obsessed about having the best ride (as in going out riding) than about having the newest ride.


Gerard Vroomen
3T.bike
OPEN cycle
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Re: Cervelo - actual facts [Tom A.] [ In reply to ]
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The fact that you, a part owner of a company like cervelo, takes the time of day to talk to guys like us is why I love small companies far more than large megacompanies.
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Re: Cervelo - actual facts [gerard] [ In reply to ]
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Good things come to those who wait. Now how about a picture of something like the P5 fork drop out. Just a little something. PLEASE!!!

customerjon @gmail.com is where information happens.
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Re: Cervelo - actual facts [Slowman] [ In reply to ]
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I see this as a ok-good deal for the larger dealers out there. But for the small shops this is a bad deal. They expected to make that X amount of money this season off those Cervelo's on the floor. Now they have to wait till next summer and hope to sell a new frame they have never seen and don't know if it will sell at the beginning - middle or end ( or at all) next year.

For a small dealer if they sell off 5 pairs of this special that is $10,000 thy don't have to get them through the winter (in Northern climates people stop buying bikes, not like Cali where you live) Or that means they have 10K less next spring to restock the shop with bikes/parts.
That $10 K difference can cause shops to close

So overall this is a bad deal and it is no surprise that some dealers are pissed off. Instead of making the dealers eat the $2,000 loss Cervelo should have given a rebate directly to retailer for their loss instead of a promise of a frame in the spring. Dealers would have been much happier with that deal
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Re: Cervelo - actual facts [Mr. Tibbs] [ In reply to ]
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>Good things come to those who wait. Now how about a picture of something like the P5 fork drop out. Just a little something. PLEASE!!!

Yes, a P5 strip-tease for New Year's Eve! I'll get out my dollar bills, and crack open that bottle of Maker's Mark.....
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Re: Cervelo - actual facts [gerard] [ In reply to ]
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Thanks, I just bought a cervelo before all this came out, and was a bit concerned that I had made the wrong purchase in relationship to potential resale down the road.
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Re: Cervelo - actual facts [gerard] [ In reply to ]
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Gerard,

Thank you! You personally helped me with my 1st P3 and fit in 1999. My 1st P3C in 2005 - you personally helped me again - thank you! I'l on my 3rd P3 and can't wait til the PX.


I personally appreciate the help you have given me.


Please share this photo with Phil (great Guy!):






And, Our Cervelo Family:






Best wishes,
david



David
* Ironman for Life! (Blog) * IM Everyday Hero Video * Daggett Shuler Law *
Disclaimer: I have personal and professional relationships with many athletes, vendors, and organizations in the triathlon world.
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Re: Cervelo - actual facts [Jackb] [ In reply to ]
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Jackb wrote:
So overall this is a bad deal and it is no surprise that some dealers are pissed off. Instead of making the dealers eat the $2,000 loss Cervelo should have given a rebate directly to retailer for their loss instead of a promise of a frame in the spring. Dealers would have been much happier with that deal
Something to keep in mind when you start your own bike company. Perhaps, on balance, the needs of Cervelo were more important than the needs of some dealers?
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Re: Cervelo - actual facts [gerard] [ In reply to ]
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gerard.... thanks for contributing your thoughts.... I am a die hard Cervelo fan.... own 2, working on 3

"if you chose it, it's not really pain"
Last edited by: d-elvis: Dec 31, 11 14:38
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Re: Cervelo - actual facts [d-elvis] [ In reply to ]
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I think this comic resumes the previous "Cervelo is Dead thread".

http://www.tmcm.com/...1/12/88_vilified.jpg

Well, almost.

G

http://brokeniron.blogspot.com/
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Re: Cervelo - actual facts [gregf83] [ In reply to ]
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Or, something to keep in mind for *any* business that has ditribution channels.
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Re: Cervelo - actual facts [Jackb] [ In reply to ]
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One of the things I think some of the smaller dealers are missing is the opportunity to get new customers to buy and make return trips to their shops. Some of the small dealers who don't want or like the Cervelo share a ride promotion have not only lost customers or sales but they have lost them to other Cervelo shops permanently.

@ Gerad, thanks for the info, we just purchased a P2 & P3 today, now proud members of the Cervelo Cult, I mean family. :)

************************
#WeAreTheForge #BlackGunsMatter

"Look, will you guys at leats accept that you are a bunch of dumb asses and just trust me on this one? Please?" BarryP 7/30/2012
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Re: Cervelo - actual facts [gregf83] [ In reply to ]
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I would be telling Cervelo they can eat the 2,000$ loss since they are touting themselves as being on par with other global bike brands. They are the ones with the deep pockets, not the mom and pop dealers
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Re: Cervelo - actual facts [gerard] [ In reply to ]
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gerard wrote:
4) The big companies are relatively so understaffed with engineers that for example the lay-up optimization work that Cervelo does in-house, Specialized cannot do themselves. They have to go outside to McLaren to get engineers to do it for them - ironically with the same software tools that Cervelo has in-house. Don't take my word for it, just read Specialized's marketing materials.

I find this an interesting comment, somewhat interesting because I am an engineer by trade...Chemical. My musings or wonderings would be whether or not having a company like McLaren coming in would be 'that' bad? I only ask because more and more 'big' companies who have typically done things 'in house' are finding out that they should focus on the one thing that they do and do it well. Software tools are one thing, but actual design and layup I assume...and we know the trouble ASSuming can get you in...is likely something all together different. I mean, in college I had no issue using a chemical engineering plant software tool, but asking me or a classmate to build something was completely different. 3T has engineers from Ferrari I think either working with them or working as 3T employees. So, my wondering is that is it necessarily a 'bad' thing that Specialized engineers may focus on what they do best and that is bike design. And, they let McLaren engineers focus on what they do best...working with Carbon? I have never ridden a Specialized bike. My last 4 bikes that are used on the road have all been Cervelos, and I'm still riding 2 of them.


Brandon Marsh - Website | @BrandonMarshTX | RokaSports | 1stEndurance | ATC Bikeshop |
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Re: Cervelo - actual facts [droid017] [ In reply to ]
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droid017 wrote:
The fact that you, a part owner of a company like cervelo...

I wish :-/

http://bikeblather.blogspot.com/
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Re: Cervelo - actual facts [Jackb] [ In reply to ]
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Jackb wrote:
I see this as a ok-good deal for the larger dealers out there. But for the small shops this is a bad deal. They expected to make that X amount of money this season off those Cervelo's on the floor. Now they have to wait till next summer and hope to sell a new frame they have never seen and don't know if it will sell at the beginning - middle or end ( or at all) next year.

You're making the assumption that those bikes would have been sold during that time frame anyway...I'm thinking that wasn't necessarily the case.

http://bikeblather.blogspot.com/
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Re: Cervelo - actual facts [gerard] [ In reply to ]
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gerard wrote:
1) I stated that being a large company CAN lead to unfocused efforts, not that it always will. But the example you give of Trek perfectly proves my point. Their Speed Concept is a great effort, not miles ahead of the rest of the world as they claim but slightly behind the best bikes on the market according to TOUR. At any rate, a good product. Then go back in time and see when the previous good TT bike (technically and commercially) was launched. You'd have to go pretty far back, because the focus wasn't on that niche in the years in-between.
2) Of course a large company can have different pots on the stove and focus on all of them, in theory that is possible. Especially if they run them all as separate divisions. Unfortunately, that's not what usually happens. In the end, it's often one board that signs off on projects. Take the basic idea on whether or not to spend money on developing a new project. It's not that project's division that decides that, it's usually the overall company's board. Which means that if they are really hurting in one area of their business, the focus is on that and is diverted from other areas.
3) Bike companies aren't as big as you make them out to be, there is no TT/Triathlon division at any large company that can function as an independent mini-company taking on Cervelo. There are the same or more engineers at Cervelo as there are in the big bike companies, and the latter have to be spread over many more projects so they get shifted around from one project to the next. Sometimes that's in triathlon, often it is not. Compared to engineers who are always focused on the same type of project, that warrants the analogy of the pots on the stove.
4) The big companies are relatively so understaffed with engineers that for example the lay-up optimization work that Cervelo does in-house, Specialized cannot do themselves. They have to go outside to McLaren to get engineers to do it for them - ironically with the same software tools that Cervelo has in-house. Don't take my word for it, just read Specialized's marketing materials.

Regarding the idea of showing new products in advance, We usually don't do that and I'm completely comfortable with that. It does sometimes work out negatively in individual cases such as your own, but overall it is the best strategy for us.

As for being late to the market, I think that's all relative. Having the newest bike is not that interesting, we know a certain company will always win that race because they bring out a new but essentially identical bike almost twice a year. The key is not to have the newest but to have the best bike, and independent tests show that Cervelo still wears that crown despite the advent of "newer" bikes. I personally believe more in introducing bikes when they are ready and when they offer a significant advantage over what is currently available, not when "the market" demands them regardless of whether a real improvement is offered. The latter may work in the short run, but eventually consumers figure out that these new bikes aren't better and it will turn against those companies.

Gerard,

Thank you for taking the time to respond to my comments, I enjoyed your perspective and insight. I respect what your company has done and think it is great you are bringing another cutting edge product to the market. Not to mention, its pretty awesome you jumped onto slowtwitch to chat it up.

Too bad I couldn't get my timing to work out right with purchasing a new Cervelo, otherwise the P5 would have been my first choice. I understand why you keep everything a secret and that is understandable. In the end, I'm happy with the Trek purchase...I was able to customize the paint and pick out all the parts with their "Project One" feature. I must say it is nice customizing your Tri bike so it doesn't look like every other dudes bike, especially if you are spending over $8k. At that point, I think it's cooler to have something semi-custom. Its all flat black with gloss black logos, kind of like your Project California R5ca bike.

When you say fastest bike...these days there isn't much of a night and day difference in what you consider the fastest bike. It really boils down to how fast I am as a rider. Don't get me wrong, it is really cool to know you have the fastest bike and be confident about it. I'm not a top age grouper or pro...I'm in my thirties shooting for an 11 hour IM. I'm probably closer to the average triathlete, which i would assume most companies would cater to? However, I'm some what new to the sport, so what do I know. If everything works out next time around maybe the Cervelo will be chillin in my garage. I wish you and your company the best. Happy New Year!
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