Will be in local residential listing and working with buyers. I live in probably the fastes growing city in South Carolina, with a great deal of people relocating to our area near the coast. With that in mind having local information on current events as a part of the site, being able to display current listings and properties sold. Making it mobile friendly is a must. I think having IDX for viewing current listings isn't necessary, I think Zillow and the other sites have that locked down and it I probably wouldn't warrant the cost for that feature.

Most large brokers provide a generic website as part of the fee they charge but it's probably pretty worthless I would think, not really generating any business.