Slowman wrote:
"He provided a couple of details regarding the frameset compensation and how he'd be losing money on the deal. We've heard from several ST'ers that their shop would not be a part of the promotion because it is bad for business." i know that some of cervelo's dealers think the promotion is a bad deal for them. i also think these are likely the marginal dealers. the idea is to get rid of the old inventory, and get ready for the new. cervelo needs to make room for S5s, P5s, etc., and it can't do that if there's too much inventory on shelves. note that the larger, stronger dealers are happy to share their inventories right on this forum, because they understand this.
Great post, Dan. And great thread.
I just wanted to add that this deal might not just be bad for the margin dealer. It might also be bad for any shop that specializes in triathlon, for example. Losing a P3 and gaining a R5 might be a difficult thing to swallow.
Granted, this probably doesn't apply to most shops, but I know one for which this does apply. Just wanted to offer another point of view...
AndyF
bike geek