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Cervelo: Big News Coming Soon

 

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damon_rinard

Jun 29, 11 7:58

Post #26 of 48 (2340 views)
Re: Cervelo: Big News Coming Soon [Tom A.] [In reply to] Quote | Reply

Tom A. wrote:
grosso27 wrote:
According to Wired.com, the FM70 embargo lifts tomorrow...

http://www.wired.com/...-the-tour-de-france/


Isn't that Damon Rinard giving the fireman's carry to the "Zabriskie dummy" in that pic?

DZ gets heavy after days of testing at the wind tunnel. (Even though he's made of foam!)
===========
Damon Rinard, Senior Advanced R&D Engineer
Vroomen.White.Design
http://www.cervelo.com
http://www.bbright.net


Fleck

Jun 29, 11 8:02

Post #27 of 48 (2330 views)
Re: Cervelo: Big News Coming Soon [damon_rinard] [In reply to] Quote | Reply

DZ gets heavy after days of testing at the wind tunnel. (Even though he's made of foam!)

The secret is out. Now I know why and how Damon, despite a crazy work/travel schedule, with I am sure little time to actually ride, is able to come out to our club time-trials and road races and and keeps us all honest! Squats with DZ on his back!

Well done my friend!

And nice work with the S5.

Best wishes at the Tour de France!


Steve Fleck @stevefleck | Blog | EventsOnline | Bibnumbers.com

(This post was edited by Fleck on Jun 29, 11 8:13)


islandman

Jun 29, 11 8:05

Post #28 of 48 (2319 views)
Re: Cervelo: Big News Coming Soon [bpq] [In reply to] Quote | Reply

http://www.youtube.com/watch?v=ythrdCsOFJU

------------------------------
Another IM in 2014 - hopefully..


damon_rinard

Jun 29, 11 8:09

Post #29 of 48 (2313 views)
Re: Cervelo: Big News Coming Soon [Tom Demerly] [In reply to] Quote | Reply

Tom Demerly wrote:
Here are my questions:

1. How do we integrate this design for the customer in the product mix with the airfoil shaped bikes (P2, P3, P4)?

2. Does this validate previous/current design claims about truncated airfoils?

3. What is its performance across a broad range of wind yaw angles?

4. Is the Primary benefit frame stiffness or aerodynamics?

5. From a marketing/sales perspective- does this bike bridge the gap between the ride/stiffness category "R" series bikes and the aero-performance "S" series bikes?

6. Will this design theme migrate into future "P" series bikes?

7. Who's the customer?

I'm excited about learning those things...

Great questions Tom! And very clearly laid out for answers:

1. The S5 is a road bike with road geometry, so fit alone makes it hard to compare to the P-series. I would suggest very few customers would struggle to decide between them.

2. No. Where there is a trailing element (down tube at bottle, seat stays at brake caliper, seat tube cutout at rear wheel) an interrupted foil makes perfect sense. Elsewhere on the S5 (head tube, upper half of the down tube, seat tube) the trailing edge is that of a full airfoil for best performance.

3. Lower drag than S3 at all yaw angles (see wind tunnel data in the white paper).

4. (a) For speed, aero is the primary benefit. Saving 9 to 30 Watts over other road bikes is huge. ;-) (b) For riding pleasure, aero is the primary benefit. I'm just so much more happy and comfortable saving 9-30 Watts over the guys I ride with.

5. No. The S5 is an S-series Cervelo. The R-series is still a touch lighter and stiffer.

6. Yes. At Cervelo we apply to every project all the engineering know how that makes sense.

7. Everyone who rides a road bike is the customer. There has always been a large percentage of riders who don't think they deserve an aero road bike. The S5 helps them perform better and have more fun too.
===========
Damon Rinard, Senior Advanced R&D Engineer
Vroomen.White.Design
http://www.cervelo.com
http://www.bbright.net


damon_rinard

Jun 29, 11 8:14

Post #30 of 48 (2293 views)
Re: Cervelo: Big News Coming Soon [justkeepedaling] [In reply to] Quote | Reply

justkeepedaling wrote:
It's the FK 26 fork on the P4. Great fork and VERY aero

Correct, except technically the P4 fork is named FK25. It has a slight nose cone (behind the brake) to match the P4 aero head tube.

FK26 is the very next design (FK26 follows FK25), and is identically shaped (so very low drag), with the only difference being the top of FK26's crown is shaped to better match to the round head tubes of the P3 and S5.

Both FK25 and FK26 forks are laterally stiffer than the forks that come on the S3 and S2.
===========
Damon Rinard, Senior Advanced R&D Engineer
Vroomen.White.Design
http://www.cervelo.com
http://www.bbright.net


Tom A.

Jun 29, 11 8:21

Post #31 of 48 (2279 views)
Re: Cervelo: Big News Coming Soon [damon_rinard] [In reply to] Quote | Reply

damon_rinard wrote:
Tom A. wrote:
grosso27 wrote:
According to Wired.com, the FM70 embargo lifts tomorrow...

http://www.wired.com/...-the-tour-de-france/


Isn't that Damon Rinard giving the fireman's carry to the "Zabriskie dummy" in that pic?


DZ gets heavy after days of testing at the wind tunnel. (Even though he's made of foam!)

The banter with the real DZ and Phil in the video is classic..."Foam Dave is more stable and easier to work with..." Ha! I loved the look Dave gave Phil when he said "more stable" and then added "physically"...


http://bikeblather.blogspot.com/


damon_rinard

Jun 29, 11 8:44

Post #32 of 48 (2257 views)
Re: Cervelo: Big News Coming Soon [Tom A.] [In reply to] Quote | Reply

Tom A. wrote:
damon_rinard wrote:
Tom A. wrote:
grosso27 wrote:
According to Wired.com, the FM70 embargo lifts tomorrow...

http://www.wired.com/...-the-tour-de-france/


Isn't that Damon Rinard giving the fireman's carry to the "Zabriskie dummy" in that pic?


DZ gets heavy after days of testing at the wind tunnel. (Even though he's made of foam!)


The banter with the real DZ and Phil in the video is classic..."Foam Dave is more stable and easier to work with..." Ha! I loved the look Dave gave Phil when he said "more stable" and then added "physically"...

Yeah, the real DZ's a laugh a minute!
===========
Damon Rinard, Senior Advanced R&D Engineer
Vroomen.White.Design
http://www.cervelo.com
http://www.bbright.net


Landyachtz

Jun 29, 11 10:09

Post #33 of 48 (2208 views)
Re: Cervelo: Big News Coming Soon [gerard] [In reply to] Quote | Reply

gerard wrote:
Landyachtz wrote:
grosso27 wrote:
According to Wired.com, the FM70 embargo lifts tomorrow...

http://www.wired.com/...-the-tour-de-france/


It saddens me that Cervelo would give the first exclusive peak (though we've all seen the bike) and test ride to a publication that has to tell it's readers to google Paris-Roubaix.


The other way to look at it would be that this does not affect the coverage this bike and therefore cycling gets in the cycling magazines, but it will increase the coverage for cycling in a non-cycling magazine. So in total, it means more exposure for our sport (if it wasn't the S5 in Wired, they would have highlighted some Wifi toaster or Facebook enabled running shoe, not another bike)

Wow, I didn't expect this to elicit a response from Gerard himself. I was really only being half serious. Really it's sad that more people outside of cycling don't know what Paris-Roubaix is, not so much that the S5 is being featured in Wired. That's actually pretty cool. But I kinda want to see that Facebook enabled running shoe. Maybe you guys should add that for the S6!

________________________________________________________________
When you try to be good at too many things at the same time, you usually end up average in all of them. Heck, a triathlete should be well aware of that ;-) -Tom A.


TheDC

Jun 29, 11 10:54

Post #34 of 48 (2174 views)
Re: Cervelo: Big News Coming Soon [Landyachtz] [In reply to] Quote | Reply

Landyachtz wrote:
Really it's sad that more people outside of cycling don't know what Paris-Roubaix is, not so much that the S5 is being featured in Wired.

Really? Outside of cyclists who gives a shit about some race? Without using Google do you know where the championship is held for Pesäpallo or how about Kolven? Right, you don't, so why should the rest of the world give a rat's ass about your favourite sport.
-------------------------------------
“The Edge... there is no honest way to explain it because the only people who really know where it is are the ones who have gone over. ”

"When the going gets weird, the weird turn pro."
Hunter S. Thompson (1937-2005)


Landyachtz

Jun 29, 11 10:57

Post #35 of 48 (2166 views)
Re: Cervelo: Big News Coming Soon [TheDC] [In reply to] Quote | Reply

TheDC wrote:
Landyachtz wrote:
Really it's sad that more people outside of cycling don't know what Paris-Roubaix is, not so much that the S5 is being featured in Wired.


Really? Outside of cyclists who gives a shit about some race? Without using Google do you know where the championship is held for Pesäpallo or how about Kolven? Right, you don't, so why should the rest of the world give a rat's ass about your favourite sport.

Wow, did I somehow deeply offend you? That was completely uncalled for.

________________________________________________________________
When you try to be good at too many things at the same time, you usually end up average in all of them. Heck, a triathlete should be well aware of that ;-) -Tom A.


Fleck

Jun 29, 11 11:02

Post #36 of 48 (2156 views)
Re: Cervelo: Big News Coming Soon [bpq] [In reply to] Quote | Reply

Pros and Cat5 dentists.

I'm neither, and I would buy one!





Steve Fleck @stevefleck | Blog | EventsOnline | Bibnumbers.com


TheDC

Jun 29, 11 11:25

Post #37 of 48 (2126 views)
Re: Cervelo: Big News Coming Soon [Landyachtz] [In reply to] Quote | Reply

Landyachtz wrote:
TheDC wrote:
Landyachtz wrote:
Really it's sad that more people outside of cycling don't know what Paris-Roubaix is, not so much that the S5 is being featured in Wired.


Really? Outside of cyclists who gives a shit about some race? Without using Google do you know where the championship is held for Pesäpallo or how about Kolven? Right, you don't, so why should the rest of the world give a rat's ass about your favourite sport.


Wow, did I somehow deeply offend you? That was completely uncalled for.

No, sorry, probably came off a little too harsh. I apologize.

But sometimes it really grates me how triathletes and ST members in particular think their sport is the centre of the universe.
-------------------------------------
“The Edge... there is no honest way to explain it because the only people who really know where it is are the ones who have gone over. ”

"When the going gets weird, the weird turn pro."
Hunter S. Thompson (1937-2005)


Landyachtz

Jun 29, 11 11:31

Post #38 of 48 (2114 views)
Re: Cervelo: Big News Coming Soon [TheDC] [In reply to] Quote | Reply

TheDC wrote:
Landyachtz wrote:
TheDC wrote:
Landyachtz wrote:
Really it's sad that more people outside of cycling don't know what Paris-Roubaix is, not so much that the S5 is being featured in Wired.


Really? Outside of cyclists who gives a shit about some race? Without using Google do you know where the championship is held for Pesäpallo or how about Kolven? Right, you don't, so why should the rest of the world give a rat's ass about your favourite sport.


Wow, did I somehow deeply offend you? That was completely uncalled for.


No, sorry, probably came off a little too harsh. I apologize.

But sometimes it really grates me how triathletes and ST members in particular think their sport is the centre of the universe.

Believe me, I know cycling is a foreign sport to most of America. It just sucks that all they see is the Tour de France, because there are many (IMO) more entertaining races. I know that's not going to change anytime soon. All I was saying was that it's a sad commentary on the state of cycling in America that most people don't know the name of the biggest single day race in cycling. Maybe that will change when Phinney wins it a few times ;)

________________________________________________________________
When you try to be good at too many things at the same time, you usually end up average in all of them. Heck, a triathlete should be well aware of that ;-) -Tom A.


bpq

Jun 29, 11 11:31

Post #39 of 48 (2112 views)
Re: Cervelo: Big News Coming Soon [Fleck] [In reply to] Quote | Reply

you're obviously in the wrong profession!


Herbert

Jun 29, 11 11:36

Post #40 of 48 (2096 views)
Re: Cervelo: Big News Coming Soon [Carl Spackler] [In reply to] Quote | Reply

When I worked at Litespeed, we got stuff featured in Wired, Rollling Stone, Outside, Men's Journal and Playboy etc and it pretty much never got us any noticeable traction.


twain

Jun 29, 11 11:47

Post #41 of 48 (2081 views)
Re: Cervelo: Big News Coming Soon [damon_rinard] [In reply to] Quote | Reply

Very exciting bike-though I just bought an S3!
Why/how is it that the S5 is less expensive than the S3?


gerard

Jun 29, 11 11:50

Post #42 of 48 (2078 views)
Re: Cervelo: Big News Coming Soon [Landyachtz] [In reply to] Quote | Reply

Landyachtz wrote:
But I kinda want to see that Facebook enabled running shoe. Maybe you guys should add that for the S6!

It will be made if enough people "Like" it.
______________
Gerard Vroomen
blog.gerard.cc
www.twitter.com/gerardvroomen


joesmith

Jun 29, 11 12:26

Post #43 of 48 (2041 views)
Re: Cervelo: Big News Coming Soon [damon_rinard] [In reply to] Quote | Reply

Will there be a seat post for steeper seat tube angle? Say closer to 78 degrees?


kenpetruzzelli

Jun 29, 11 15:46

Post #44 of 48 (1964 views)
Re: Cervelo: Big News Coming Soon [joesmith] [In reply to] Quote | Reply

If you look at some of the photos, you can tell it has a Cervelo two-position style seatpost, complete with the Cervelo mint.

Ken Petruzzelli
My Blog - Opinionated Triathlete & Lawyer | Life With No Limits Mental Skills Coaching and Sports Psychology Consulting
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joesmith

Jun 29, 11 17:50

Post #45 of 48 (1922 views)
Re: Cervelo: Big News Coming Soon [kenpetruzzelli] [In reply to] Quote | Reply

according to the geometry http://s5.cervelo.com/...es/2011/s5/geometry/, it is 73 degrees at the forward position. Maybe I'm wrong.


Runless

Jun 29, 11 19:04

Post #46 of 48 (1880 views)
Re: Cervelo: Big News Coming Soon [%FTP] [In reply to] Quote | Reply

The really interesting thing from an industry perspective is the change in Cervelo's model structuring.

Traditionally, Cervelo has had single "models" and differentiated by parts kit. The S5 appears to be in line with what most manufacturers do, adjust model price by carbon layup and quality.

I'm curious to see what the 2012 line up holds. Because it seems to me that things will have to change, because the S2, S3, S5 pricing and structure right now doesn't make as much sense.


damon_rinard

Jun 30, 11 4:10

Post #47 of 48 (1801 views)
Re: Cervelo: Big News Coming Soon [joesmith] [In reply to] Quote | Reply

joesmith wrote:
Will there be a seat post for steeper seat tube angle? Say closer to 78 degrees?
Not planned at the moment, sorry Joe. The S5 is designed as a pure road bike.
===========
Damon Rinard, Senior Advanced R&D Engineer
Vroomen.White.Design
http://www.cervelo.com
http://www.bbright.net


damon_rinard

Jun 30, 11 4:11

Post #48 of 48 (1801 views)
Re: Cervelo: Big News Coming Soon [joesmith] [In reply to] Quote | Reply

joesmith wrote:
according to the geometry http://s5.cervelo.com/...es/2011/s5/geometry/, it is 73 degrees at the forward position. Maybe I'm wrong.

You got it: the front position is zero offset right on 73 degrees.
===========
Damon Rinard, Senior Advanced R&D Engineer
Vroomen.White.Design
http://www.cervelo.com
http://www.bbright.net

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The New Specialized Wind Tunnel
Will this be a game changer for Specialized, in both sales and product design, or will it not move the sales and design needle versus those in Specialized's competitive set?
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