when i talk to people inside USAT who have specific knowledge of the financials, san diego had some pretty big red ink associated with it, largely i suspect because the age group race had okay numbers but not nearly enough to fund the pro purse.
the reason the numbers in san diego were not better is because san diego is only on the edge of being a first tier triathlon market. add to that the fact that there were a fair number of races competing with that race for registrations.
chicago is a first tier triathlon market. san francisco, los angeles, new york city, houston, wash dc. i think san diego might be just a step below, sitting with seattle, boston, denver, twin cities.
i think chicago needed another big race, and life time was far enough away not to rob the WTS age group race from registrations. i don't know that the city of san diego really welcomed this race as much as chicago did. chicago's mayor is a triathlete. i don't know that san diego has the support in the city to really get behind the event in a big way.
san diego is an important triathlon market but it's overserved in every way relative to other markets its size.
Dan Empfield
aka Slowman
the reason the numbers in san diego were not better is because san diego is only on the edge of being a first tier triathlon market. add to that the fact that there were a fair number of races competing with that race for registrations.
chicago is a first tier triathlon market. san francisco, los angeles, new york city, houston, wash dc. i think san diego might be just a step below, sitting with seattle, boston, denver, twin cities.
i think chicago needed another big race, and life time was far enough away not to rob the WTS age group race from registrations. i don't know that the city of san diego really welcomed this race as much as chicago did. chicago's mayor is a triathlete. i don't know that san diego has the support in the city to really get behind the event in a big way.
san diego is an important triathlon market but it's overserved in every way relative to other markets its size.
Dan Empfield
aka Slowman