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Slowtwitch Forums: Triathlon Forum:
New Ironman Pro Membership

 

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Mito Chondria

Nov 8, 09 13:44

Post #151 of 238 (1235 views)
Re: New Ironman Pro Membership [kristenp] [In reply to] Can't Post

"The other problem I've run into is finding a way to make the pro's who aren't the big names actually valuable to their sponsors and to races."

That's the problem/reality, unless you have exposure you are not valuable. It's up to each individual to market themselves to differentiate yourself from your competition, not only on the course but also off. What many pros without sponsorship money fail to see is that they either don't market themselves well or that they there is nothing they have to contribute so that a sponsor makes a good ROI, whether that investment is free gear or money.

As a pro I think you have a bigger chance of making money if you have valuable advice that AG who buy the product, listen to. A pro that has 20 triathletes show up for a run training on the track would be more valuable to a sponsor, than a BOP or even M/FOP pro. Look at how many pros ride on Cervelos, look at how many AG bought Cervelo bikes. I think there is a misconception that AG simply buy their gear because of the pros wear it.

If you look at sports that receive more public attention and hence sponsorship money you'd realize that it's not always the best that gets the most money. Look at tennis for example.

Watch the movie "Pre"...in the movie Bowerman put Pre in the 3mile race instead of the mile. He was pissed because nobody cares about the 3miles. Well, his coach was right on the mark, give them a reason to care. Your job is 30% athlete and 70% marketing, treat it as such if you are looking to earn your living that way or find another job that is more suitable to you.


“The greater danger for most of us is not that our aim is too high and we miss it, but that it is too low and we reach it.” -Michelangelo

MoodBoost Drink : Mood Support + Energy.

(This post was edited by Mito Chondria on Nov 8, 09 13:47)


hgrong

Nov 8, 09 13:50

Post #152 of 238 (1225 views)
Re: New Ironman Pro Membership [kristenp] [In reply to] Can't Post

Quote:
but then how do I up my ROI to sponsors?

Win


derek5

Nov 8, 09 14:02

Post #153 of 238 (1216 views)
Re: New Ironman Pro Membership [ShawnF] [In reply to] Can't Post

i like this new rule


Afleet Alex

Nov 8, 09 14:16

Post #154 of 238 (1200 views)
Re: New Ironman Pro Membership [Record10Carbon] [In reply to] Can't Post

If not, it will be quite easy for HFC or Rev3 to put together a series that will attract folks -
someone maybe missed the memo about HFC selling out to WTC last week?


Slowman

Nov 8, 09 14:37

Post #155 of 238 (1172 views)
Re: New Ironman Pro Membership [kristenp] [In reply to] Can't Post

"Most of the Pros who are working toward a union-like organization"

i have a bit of experience with this sort of thing. i wrote about it some years ago. i was at many of these meetings over the years. there were a lot of almost-organizations. but...


Dan Empfield
aka Slowman


aarondavidson

Nov 8, 09 14:53

Post #156 of 238 (1150 views)
Re: New Ironman Pro Membership [kristenp] [In reply to] Can't Post

In Reply To:
People want to hear why Potts swims in BlueSeventy or TYR way more than they care about me, but then how do I up my ROI to sponsors?

This is my question as a new pro who's trying to improve the exposure, participation, and overall interest in triathlon... How do we make ourselves more valuable and thus improve our relationship with AG, directors, sponsors, and media?

I'm just looking for ideas from everyone of what you'd like to see pros doing outside of racing to make a difference or to add something to the sport?
It comes down to the fact you are not that valuable. Maybe someone sees something in you, but probably not. You have to think of yourself as a 3rd string running back on a pro football team. You maybe see game time once all year, probably not. You have to make yourself better until you are ready to come up.

What are you doing to attract attention to yourself? The running joke is how do you know who the triathlete in the room is? They will tell you.

Part of the problem is the sport is NOT exciting to those that are not racing. With out outside interest there will be no additional dollars. YOU have to find out how to make the sport exciting. Going out running, cycling, and swimming by yourself in training is not exciting. Sprint finishes are exciting. Most AGers do not really care about the pros. Its a sad fact, but sport is fun, but not that exciting. THe bike leg in Kona is excruciatingly boring. 10m legal line. Rare pass, just out riding (fast and hard).

By far and away the swim is the most exciting part of Kona because of the mass start.
-- Aaron Davidson

(This post was edited by aarondavidson on Nov 8, 09 14:56)


aarondavidson

Nov 8, 09 15:05

Post #157 of 238 (1136 views)
Re: New Ironman Pro Membership [Slowman] [In reply to] Can't Post

In Reply To:
"Most of the Pros who are working toward a union-like organization"

i have a bit of experience with this sort of thing. i wrote about it some years ago. i was at many of these meetings over the years. there were a lot of almost-organizations. but...
It is not a team sport. It is an individual sport, 'everyone' is in it for themselves. Part of why there is more excitement in ITU is because of the representation of countries. As a potential sponsor why should I sponsor an individual when I can sponsor a team like TBB? Until people get over themselves there will be no union and many will fight to scrape by or expect things handed to them.

Unfortunately I do not feel like American pros are as hard working. Look at a foreign pro from Hungary or Switzerland. They probably are not making a ton of money but I expect their costs are far lower and in most cases covered by a sponsor that may be a flooring company or a florist, or a local gym.

At least among the top tier pros and American pros there is little if any cohesion.
-- Aaron Davidson


STJay

Nov 8, 09 15:21

Post #158 of 238 (1119 views)
Re: New Ironman Pro Membership [Slowman] [In reply to] Can't Post

In Reply To:
but we don't have many pro triathletes who've had that sort of business background. so, our sport's pros don't understand the obvious benefits of collective bargaining, or collective anything. if i hosted a workshop in march, announced it today, held at the beverly wilshire, free of charge, free accommodations, free food, and the workshop is about how to give value back to your sponsors, and the keynote speakers were the president of IMG, and Nike's VP of marketing, and i invited 500 pro triathletes, not one would show up.
This is what's sad. I hear the athletes earlier this season (and I'm talking this year's Kona top names) say "we oughta do a visible boycott in Kona; let the gun go off and wait five minutes... aw, but some Euro will disregard this solidarity and go at the gun, and the whole mass will take off." Then those athletes are at the Kona pro meeting, looking good for the cameras in their sunglasses, they don't ask any questions of Riccitello, then off they go, back to their condos. An opportunity squandered. It pains me to see this every year; great opportunities for someone amid the ranks to say "hey, let's all chat for 20-30 minutes on some key issues and figure out some ways to leverage ourselves."

But you're right... it seems they're happy to go along like lambs to the slaughter (unless they get through the guillotine within five percent of the first lamb) instead making a meager effort to meet and correspond, to the go to the table with race organizers and maybe better their collective situation.
-


bluepoint

Nov 8, 09 15:21

Post #159 of 238 (1119 views)
Re: New Ironman Pro Membership [kristenp] [In reply to] Can't Post

i think there are lots of ways that a not so fast pro can add value for sponsors.

the pro blog that i probably visit the most is jocelyn wong's. she's not super fast (yet), but she's easy to relate too, she's funny and she posts regularly. i would think someone like her could easily get sponsors putting ads on her blog page (though i don't think that's an option given how her team is set up).

i also loved jonnyo's "tip of the week". very funny!! he says himself he isn't super fast but when he does his tips they're awesome. huge opportunity for him there...i think. so jonnyo, time for more tips!!!

i think it's about finding what you're special quality is that draws people in. maybe you're super fast, maybe you're super cute, maybe you're super funny, maybe you give awesome advice and post regularly on slowtwitch. so many ways to get your name out there.

i like that you have a whole bunch of info on yourself...i'd put some of that into a signature line. i'd probably change your user name to your full name. the way it stands now i had no idea you were pro, and had no idea about your business.


kiwitri

Nov 8, 09 17:51

Post #160 of 238 (1051 views)
Re: New Ironman Pro Membership [desert dude] [In reply to] Can't Post

There as always been a time cut for the money but its been on secound place and 10%.
There time cuts would mean that the 9th place women at Kona would not be paid and they keep the money and only the top 3 women would have qualified by right for next year. 9th at the worlds is an amazing result and needs some reward.


devashish_paul

Nov 8, 09 19:01

Post #161 of 238 (998 views)
Re: New Ironman Pro Membership [kristenp] [In reply to] Can't Post

Kristen. Step 1. Use your entire first name. Sign off using your first name. Make sure we can go to your website with one click. Create enough excitement around your brand so that others want to be associated with it....race directors, sponsors, age groupers....you get the picture.

When I went to Kona, I was surprised by how few pros that you knew would finish off the podium were networking with movers and shakers in the industry. Race results only count for so much if you can't get the goose to actually lay the golden eggs. And then, its not just about how valuable you make yourself, but who is part of your professional network in the sport. Who thinks highly of you, and recommends you to a business associate and so on and so on. I spend my entire time at semiconductor industry events making these links for my company and myself with my partner companies, customers and suppliers. If they think of my product category, the markets I serve and what excellence means, I want them thinking about my company and products.

I have to tell the engineers in my company that there are no customers standing outside the front door with suitcases filled with greenbacks jumping over each other to sign orders. We have to go out and win the business and get the revenue and market share. No one pays us money just cause we build great products and no one will give a pro athlete money just cause they are fast. Like a well engineered product, if you don't spend time packaging, positioning and promoting it, there is no hope for revenue.

As another person said, as a pro athlete, your job is 30% sport and 70% marketing.

www.kestrelbicycles.com |www.infinitnutrition.ca | www.nineteenwetsuits.com
Free camps: Whiteface Hill Climb + Epicman Lake Placid 3k/180k/21k June 10/11 2010


Telvor

Nov 8, 09 19:14

Post #162 of 238 (991 views)
Re: New Ironman Pro Membership [Rappstar] [In reply to] Can't Post

J.R

You have won 1 big race and all of sudden you think you can talk down to all the other pro's. You would have had you ass handed to you if you showed up to Kona. We already saw you get your ass handed to you at the ITU distance.

The more you open your mouth the less respect I have for you.

It is no wonder that despite winning IMC that you have no bike sponsor. Just remember fame can be fickle.


R10C

Nov 8, 09 19:23

Post #163 of 238 (978 views)
Re: New Ironman Pro Membership [Slowman] [In reply to] Can't Post

In Reply To:
"Most of the Pros who are working toward a union-like organization"

i have a bit of experience with this sort of thing. i wrote about it some years ago. i was at many of these meetings over the years. there were a lot of almost-organizations. but...
When do you think this will happen? The fact of the matter (as you know) is that the folks running the races are in it as a business - NAS (former), WTC, and their lawyers will do what they have to do to make a buck, and god bless them for it. In this business the Pro's are an after thought - the main money is being made from AG'ers who will not only show up at the race venue a year in advance. They then spend hours of time (on top of the travel money) to volunteer and assist in a thankless job. Then they get up early, wait in line and spend $500ish to enter a race that they then hope they can do...if they are in the military and go to war, get hit by a car, divorce, get fired from their job...NO REFUNDS of any real meaning. NO transfers. NO selling your entry. WTC has no reason what so ever to worry about the pro ranks, nor pay them anything for showing up. Even if the Pro's get together and have a sit out at a race or two...well, in reality I bet WTC would LOVE a Pro sit out as their race sold out a year in advance, they get a cut of every hotel night and then would not have to pay out the Pro purse....What could get better than that?

----------------------------------------------------------

f.k.a - Record9, Record9ti Record10, Record10ti, Record10Carbon, but not SuperRecord11 as there are no bar ends.


jonnyo

Nov 8, 09 19:24

Post #164 of 238 (975 views)
Re: New Ironman Pro Membership [race100] [In reply to] Can't Post

In Reply To:
J.R

You have won 1 big race and all of sudden you think you can talk down to all the other pro's. You would have had you ass handed to you if you showed up to Kona. We already saw you get your ass handed to you at the ITU distance.

The more you open your mouth the less respect I have for you.

It is no wonder that despite winning IMC that you have no bike sponsor. Just remember fame can be fickle.


Jordan asnt talk down anyone. He as explain a way of thinking that i agree with and that many of us do also. Push the standars to go up...harder, faster...shoot for excellence and make this sport something credibile and truly professional. Rigth now, it s not.

Go read his posts again with a open mind....you will see, this is where the sport needs to go.
Jonathan Caron
Professional Triathlete and Coach
jonnyoworld.blogspot.com


R10C

Nov 8, 09 19:27

Post #165 of 238 (968 views)
Re: New Ironman Pro Membership [jonnyo] [In reply to] Can't Post

Yet I get flamed for saying that folks who "prepare" to walk a 6 hour marathon should not sign up in the first place :-)

----------------------------------------------------------

f.k.a - Record9, Record9ti Record10, Record10ti, Record10Carbon, but not SuperRecord11 as there are no bar ends.


jonnyo

Nov 8, 09 19:30

Post #166 of 238 (961 views)
Re: New Ironman Pro Membership [Record10Carbon] [In reply to] Can't Post

i have no problem with people wanting to walk the marathon...they are welcome to ironman... it s not about running... it s only about finishing if that s the goal you set for yourself. I do not have the same vision for pro racing than for age group racing.

I think developpement of the future pro is extremly important. But to put them in a ironman as pro to finish in 10h...that isnt the way to learn. Better stir them to short course to get the essential first, then move them up as they want and when they reach the level needed.

.
Jonathan Caron
Professional Triathlete and Coach
jonnyoworld.blogspot.com


AmericanPeople

Nov 8, 09 19:31

Post #167 of 238 (959 views)
Re: New Ironman Pro Membership [STJay] [In reply to] Can't Post

Maybe the pros will go to the table and meet with Ironman to actually discuss their needs, instead of just taking what they are given, from purse to race start times. Of not, they, like anyone else, can vote with their feet. I made a point to attend them this year, and races like the Rev 3 series, Challenge series and now Abu Dhabi offer a real alternative, with a commensurate purse. They can get excellent media and deserving purses without having to kowtow to the one powerful organization's rules. Kona is the holy grail for many, and we, the media is there, which is why their sponsors put so much focus on Ironman races. That's what Ironman holds over these athletes. To their credit, Ironman is doing a great job in that regard; it's a for-profile business that is benefitting (however much or little) from the presence of the pros, and the pro customers aren't complaining.

The more I think about this, the more I think it is total bullshit. Look at what the WTC is offering: it is all stick and no carrot: ‘you will pay $750 to us or you will not race in any Ironman event’

So they force you to pay $750 as a condition for racing Ironman as a pro and then say they’re giving “complimentary” entries. Hello, MacFly!?!? That’s kind of like Dannon or Yoplait taking a 12oz cup of yogurt, cutting the cup size down to 10oz charging you more for 10oz because it has “fewer calories” but it’s the same fucking yogurt. I don’t know whether to laugh or cry…..Anyway, like the guy who commented being an ITU guy who wants to race 1 70.3 event this year. His words: “looks like I won’t be racing.” There are so many problems with this scam; First, it is extortion in my opinion. Second, there is no benefit to the athletes, only to the WTC. Pay up or else. If it was a little more ‘thought through’ then the $750 would have benefits/carrots get an athlete some form of healthcare (free or subsidized) there would be travel discounts for airfare, lodging, meals etc etc. Also the WTC is well connected with marketing its logo so there would also be discounts available on products from these companies.

Other race organizers could also argue that there are some anti-trust issues at play re; my comment “cornering the market.” I can’t believe I’m about to say this because I’m a pretty hardcore conservative kind of guy, but if pro-triathletes want any say in their futures, they’ll have to think about unionizing. I think you and Slowman were discussing this in another post where you agreed that it likely would not happen. If you are interested, read this link from the Screen Actors Guild website

http://www.sag.org/node/22

When you read Studios, think WTC. The Jiimmy Stewarts and Olivia de Havillands are like the elite pros, while lesser known pros are the “non star contract players’ However, the Guild works for all of them

From winning the basic human necessities of decent working conditions in 1937 to fostering the growth of the actor as an individual in the face of Twenty-First century technology, the Guild has empowered its members by fulfilling its dual capacity of nurturing employment opportunities while maintaining an active vigilance in member protection. When freed from the confines and "protection" of the studio system, actors were left with a responsibility to control their destinies. With SAG as guardian, and sometimes avenging, angel, the studio system void is being filled today with actors who have more tools and opportunities for self-empowerment than ever before.




**all these words finding themselves together were greatly astonished and delighted. For assuredly, they had never met before**


R10C

Nov 8, 09 19:42

Post #168 of 238 (940 views)
Re: New Ironman Pro Membership [mojozenmaster] [In reply to] Can't Post

My guess - no one is forcing anyone to race as pro...but for the potential money...why not race ITU as a pro and IM as an AG?

----------------------------------------------------------

f.k.a - Record9, Record9ti Record10, Record10ti, Record10Carbon, but not SuperRecord11 as there are no bar ends.


Mito Chondria

Nov 8, 09 19:44

Post #169 of 238 (936 views)
Re: New Ironman Pro Membership [race100] [In reply to] Can't Post

I'm different than you. I don't know if "respect" is the right word but rappstar seems to understand that sponsorship is not about the athlete but about what the athlete can do for the sponsor. I think his view is refreshing since it is coming from a Tri Pro that seems to "get it". If more people would get it we would have less whining about why the MOP/BOP pros can't make a living doing what they love to do.

At the end of the day you have to pay your bills. Simply because one loves the sport and had semi-good genes passed down from the ancestors doesn't mean that companies and investors should adopt that person. I think many, especially younger guys don't understand that "Pro Triathlete" is more of an oxymoron than it is a profession. That doesn't mean that you can't beat the odds but it helps to remain realistic and understand what you get yourself involved with.


“The greater danger for most of us is not that our aim is too high and we miss it, but that it is too low and we reach it.” -Michelangelo

MoodBoost Drink : Mood Support + Energy.


AmericanPeople

Nov 8, 09 19:51

Post #170 of 238 (928 views)
Re: New Ironman Pro Membership [Record10Carbon] [In reply to] Can't Post

Why didn't I think of that?!

Race IM as an age grouper: Win the race with the fastest time and then sue WTC for the purse. I think something similar happened at 1/2 Vineman 6 or 7 years ago. An unknown AG'r from Montana won the race, beating pros of some notoriety and ultimatey succeeded in getting the purse.....I think.




**all these words finding themselves together were greatly astonished and delighted. For assuredly, they had never met before**


R10C

Nov 8, 09 20:02

Post #171 of 238 (917 views)
Re: New Ironman Pro Membership [mojozenmaster] [In reply to] Can't Post

That is why at Rockman we gave out our 10k to who got there first -AG, Pro, PC....I didnt care, you finish in that place - you got the money - USAT be damned. We had Rich Armstrong take money over Pro IM guys. But, that is against USAT rules (the other part of this puzzle that is being left on the floor for some reason). As for the women - Heather Haviland took first but 2-3-4 were not Pro - 5th was...they all got money. What needs to change is USAT archaic rules of the magical $5k CASH number - BUT!!!! If I have $50k in Product I can award that and all is kosher? So, what we see is races offering cash plus shit - such as race wheels that the winner of the product will rapidly sell on eBay or the like to get the actual proceeds that the RD wanted to award in the first place, but was in the noose of the USAT and their regulations as pertaining to the cash prize for AG.

The other games that WTC plays, some of the laundry that I have not put on the forum - such as their threats to sue me for the use of the word "half" and the constant claims in certified letters that Rockman is infringing on their trademarks....let there be no question, WTC is NOT in it for the love of the sport, they are in it for the love of the money.

----------------------------------------------------------

f.k.a - Record9, Record9ti Record10, Record10ti, Record10Carbon, but not SuperRecord11 as there are no bar ends.


Telvor

Nov 8, 09 20:04

Post #172 of 238 (914 views)
Re: New Ironman Pro Membership [Mito Chondria] [In reply to] Can't Post

It seems people either think this is a good thing or a bad thing. Personally I think it is a bad thing and will lead to a smaller pro field which some will argue is a good thing b/c they think it will mean a better purse. I think the purse will stay the same (or get smaller) and there will just be fewer people competing for it

Who would be excited (or even care) if there were only 3 pro men at IMLP? That is a scenario that could happen and when that happens WTC will no longer see a need for pros at many events


Mike Plumb

Nov 8, 09 20:52

Post #173 of 238 (877 views)
Re: New Ironman Pro Membership [race100] [In reply to] Can't Post

<< J.R
You have won 1 big race and all of sudden you think you can talk down to all the other pro's. You would have had you ass handed to you if you showed up to Kona. We already saw you get your ass handed to you at the ITU distance.
The more you open your mouth the less respect I have for you.
It is no wonder that despite winning IMC that you have no bike sponsor. Just remember fame can be fickle. >>

Respect? and we are supposed to respect what you say? Whether anyone likes Jordan's view or not, at least when I click on the name Rapstar I see a name, pictures, location and an email address. Your's? nothing!
If you are going to cast stones, at least have the balls to not do it behind the cowardly cloak of anonyminity. Because we all know you were a contetnder at Kona this year and have Trek, Specialized and Cervelo banging your door down offering you a contract.

Mike Plumb, TriPower MultiSports
Professional Running, Cycling and Multisport Coaching
www.tripower.org
Sponsored By: Trek, Moment Cyclesport, The Running Center


Rappstar

Nov 8, 09 20:54

Post #174 of 238 (873 views)
Re: New Ironman Pro Membership [race100] [In reply to] Can't Post

In Reply To:
J.R

You have won 1 big race and all of sudden you think you can talk down to all the other pro's. You would have had you ass handed to you if you showed up to Kona. We already saw you get your ass handed to you at the ITU distance.

The more you open your mouth the less respect I have for you.

It is no wonder that despite winning IMC that you have no bike sponsor. Just remember fame can be fickle.
I was saying the same thing long before I ever won anything. I lamented the situation from the first moment I got my pro card. This plastic card shows up in the mail. That's it. No guidance. No help. No nothing. "You are now a pro." Now what? And so I thought about it the way I think about most things - what do I want? And what can I offer in return?

As for your other commentary, I must have pissed you off in another life, but regardless I'm not sure how it's relevant here. Would my words somehow have more or less if they were coming out of Macca's or Simon Whitfield's mouth? Of course, they would if those guys were on the forum, because they think the same way. They are pragmatists.

Your thinking in criticizing me is exactly the undermining mentality that is pervasive in the pro ranks. Results somehow entitle a person to something. And that lack of results somehow makes you less valuable. But that isn't true. Results don't have a demonstrable value. Maybe winning Kona does, but that's about it. It's not relevant the races that I have won, nor the races that I've had my ass handed to me at. That is true for every one. I learned how Simon leveraged one of the most powerful results in the sporting world - an Olympic gold. It wasn't the gold medal that made him attractive to sponsors (though it certainly opens up doors); it's how he is able to do things with it. The medal is simply a launchpad. It is not in and of itself a guarantee of anything. There are (relatively) a lot of gold medalists out there. But I've never met someone who has done as much off of that result as Simon. And that is true of any result. It's not your results - or your knowledge or your skill - it's what you do with it off the race course.

As Jonnyo pointed out, your criticism simply shows that you missed the point of what I wrote. It's about professionalism. And it's about proving an ROI. Professional, as defined by the dictionary, means engaged in a specified activity as one's main paid occupation rather than as a pastime. That's the goal here. At least, I think it ought to be. If you disagree, that's fine. I don't have a problem with that.


"BAM!" - Larry Williams | blog.rappstar.com

Ask me about: Specialized | Zipp | True Motion | Kiwami | SRAM | TargeTraining | CycleOps Power | PBN | 1st Endurance | Normatec MVP


R10C

Nov 8, 09 21:02

Post #175 of 238 (863 views)
Re: New Ironman Pro Membership [Rappstar] [In reply to] Can't Post

Jordan - having known you, met you and ate breakfast with you (and Ted's Vaseline covered hair)...as you know - dont sweat the small stuff. You have every right to voice what we have all known for a long while. Sure, some folks will call you names...this is ST you know...and as usual, none of the naysayers have the gravitas to say anything about anything. You worked, you trained hard, you won...fuck them.

----------------------------------------------------------

f.k.a - Record9, Record9ti Record10, Record10ti, Record10Carbon, but not SuperRecord11 as there are no bar ends.

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Are equipment rules important?
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USA Cycling
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